Majesco Entertainment Ships Hello Kitty Party For Nintendo DS

November 24, 2009

MAJESCO ENTERTAINMENT SHIPS ‘HELLO KITTY
PARTY’ FOR NINTENDO DS™ TO RETAIL OUTLETS NATIONWIDE

Released As Part of Hello Kitty’s ® 35th
Anniversary, New Video Game Lets Players Shop, Sew, Cook, and Dress Up for The
Ultimate Party

No 35th Anniversary would be complete without a
party packed with friends and exciting activities. Majesco Entertainment
Company, is helping girls everywhere throw such a party for their favorite
global icon as the company today announced that Hello Kitty Party for Nintendo
DS™ has shipped to retailers nationwide. The all-new Hello Kitty game lets
players enjoy 25 themed games as they shop, cook, dress up and more – all in
preparation for a super fun party.

In Hello Kitty Party, players help Hello Kitty
and SANRIO® friends – including Keroppi®, Badtz-Maru®, My Melody® and others –
plan and throw a party. After sending out personalized party invitations,
players will design and iron the perfect dress; shop for party fare; play
puzzles and match games; cook food; and dress Hello Kitty in a variety of
outfits and accessories. When the party is in full swing, girls can even show
off their dance moves in the Dance Contest!

Developed by Idea Factory and licensed by
Barnstorm Games, Hello Kitty Party for Nintendo DS™ is rated E for Everyone and
available for the suggested retail price of $29.99.

The Hello Kitty Party video game is one of many
special releases honoring 35 years of Hello Kitty. SANRIO is celebrating Hello
Kitty’s 35th Anniversary with an exclusive offering of commemorative products,
special brand collaborations and ‘Three Apples’, a three week, multi-dimensional
event that included a product retrospective & exhibition at Royal/T in Culver
City, CA. Contemporary artists Gary Baseman, Ron English, Buff Monster, Camilla
d’Errico, Luke Chueh, Deph, Yosuke Ueno, FriendsWithYou, and Simone Legno were
just a few of the 80+ artists that interpreted their vision of Hello Kitty in
one-of-a-kind pieces of art that were for sale and on display throughout the
duration of the ‘Three Apples’ event. For more information on Hello Kitty’s 35th
Anniversary and the celebratory events, please visit
www.sanrio.com/threeapples.