Majesco Announces Alvin and the Chipmunks: The Squeakquel for Wii and Nintendo DS

August 3, 2009

Majesco Announces Alvin and the Chipmunks: The Squeakquel for Wii and
Nintendo DS

The World’s Smallest And Most Mischievous Musical Trio Comes To Console And
Handheld This Holiday Season

Majesco Entertainment Company, Twentieth Century Fox Licensing &
Merchandising (Fox Licensing) and Bagdasarian Productions, today announced Alvin
and The Chipmunks: The Squeakquel for Wii and Nintendo DS. Featuring everyone’s
favorite musical group–Alvin and The Chipmunks and their girl group rivals The
Chipettes making their videogame debut–this rhythm action game challenges
players’ timing and musical skills as they perform in a variety of concert
locations. Developed by ImaginEngine, Alvin and The Chipmunks: The Squeakquel
launches this December in advance of Twentieth Century Fox’s theatrical release
of the same name that opens on Christmas Day.

"The first Alvin and The Chipmunks film was a box office hit that earned more
than $360 million worldwide," said Jesse Sutton, Chief Executive Officer,
Majesco. "As a family movie event, the holiday sequel is positioned for similar
success and we are excited to offer those fans the ability to interact with The
Chipmunks and The Chipettes in a whole new way."

"For all those people who loved Alvin, Simon and Theodore in the first film,
there’s even more to love now with the introduction of The Chipettes," said Gary
Rosenfeld, Senior Vice President of New Media Licensing for Fox Licensing. "Majesco
has done a great job translating the characters and music into a fun game that
the whole family can enjoy together."

"Janice and I wanted to make sure the game captured The Chipmunk and Chipette
personality and we recorded nearly 500 different lines of dialog for the game,"
said Ross Bagdasarian, CEO of Bagdasarian Productions.

In Alvin and The Chipmunks: The Squeakquel, players can play as Alvin and The
Chipmunks (Alvin, Simon, Theodore) or The Chipettes (Brittany, Jeanette,
Eleanor). Musical sparks ignite as they jet around the world, rock the house in
25 concert locations on Wii and 11 in the Nintendo DS version, and perform
together in the ultimate concert finale. Featuring songs from the Grammy and
American Music Award-winning Alvin and The Chipmunks library, the game lets
players use the Wii Remote and Nunchuk or Nintendo DS stylus to keep the rhythm
in the main game and in three mini-games. Players will gain thousands of fans by
keeping the band on tempo through songs that grow more challenging and complex.

Offering hours of replayability and family fun, Alvin and The Chipmunks: The
Squeakquel provides gamers the freedom to redo their performance in any of the
venues with the associated music tracks that feature The Chipmunks, The
Chipettes, or a duet with both bands. After beating the game in Normal Mode or
breaking six attendance records, Expert Mode will be unlocked offering an even
higher level of difficulty. In addition, Jukebox Mode lets players enjoy their
favorite unlocked songs while watching music videos, and Multiplayer Party Mode
lets them play with up to two friends on Wii or up to three friends on Nintendo
DS.

After finishing as one of the most successful family films of 2007 and
scooping up the Nickelodeon Kids’ Choice Award-Winner for "Favorite Movie" –
Alvin and The Chipmunks is officially back at the top of the charts. The
extended Alvin and The Chipmunks merchandising program is bolstered by the
extraordinary success of the DVD release that sold over 2.6 million units in its
first 24 hours of availability and the original motion picture soundtrack Alvin
and the Chipmunks (Razor & Tie/FOX Music), which has spent 55 weeks on the
Billboard Top 200 album chart peaking at #5. The soundtrack has been certified
platinum and recently won an American Music Award for Favorite Album –
Soundtrack category. Alvin and The Chipmunks released a follow up album,
UNDENIABLE, in November 2008.

The 2007 theatrical release of Alvin and The Chipmunks raked in more than
$360 million in worldwide box office receipts, earning $45 million in its
opening weekend alone. The DVD garnered huge success with over 12 million units
sold to date to become the #1 selling family DVD of the year. Its success
followed a legacy of hits for the brand including 6 Grammy Awards, 18 Grammy
Nominations, 14 Gold and Platinum albums and 5 Emmy Nominations. The brand
currently boasts 95% awareness with moms with kids 2-11, 94% awareness with men
18-49 and 96% awareness with women 18-49.

All licensing agreements and future product introductions are made possible
through collaboration between Fox L&M and Ross Bagdasarian, Jr. – son of the
Alvin and The Chipmunks creator – and his wife and partner, Janice Karman, who
are the creative team behind The Chipmunks as well as the voices for The
Chipmunks and Chipettes the past 30 years and again for this game.

Alvin and The Chipmunks: The Squeakquel is expected to release this December
on Wii and Nintendo DS. For additional information about Majesco’s exciting line
of products, please visit:
www.majescoentertainment.com.