Majesco And Interactive Game Group Announce Jillian Michaels Fitness Ultimatum 2009

June 12, 2008


Introducing the First Game to
Integrate a Celebrity Fitness Trainer with the Wii system and the
Ground-Breaking Wii Balance Board

Shed the extra weight while having
fun! Majesco Entertainment Company, an innovative provider of video games for
the mass market, is partnering with celebrity fitness trainer Jillian Michaels,
the strength trainer and life coach on the popular television series "The
Biggest Loser," and Interactive Game Group to deliver the first Wii game that
combines a celebrity fitness trainer and the motion-based Wii system and Wii
Balance Board™ accessory–Jillian Michaels’ Fitness Ultimatum 2009. Integrating
a tiered fitness regimen, expert advice and exercise techniques from the
charismatic Jillian Michaels, the game delivers a focused workout that will help
players reach their own personal fitness goals.

"Wii and the Wii Balance Board have
added a credible and effective new option for players looking to get in shape in
a fun and entertaining way," said Jesse Sutton, Chief Executive Officer,
Majesco. "Jillian Michaels’ expertise in the fitness world coupled with the
innovative Wii Balance Board lets us deliver a compelling game that will change
the way America approaches home fitness."

"As a huge gamer myself with younger
siblings and godchildren, I recognize the importance of staying current with how
people digest their media and information," said Jillian Michaels. "I truly
think this type of product will be instrumental in revolutionizing the fitness
industry and will help combat the childhood obesity epidemic in this country
today. I couldn’t be more excited about partnering with Interactive Game Group
and Majesco to bring a family-oriented fitness video game to the market."

Frederic Chesnais, founder of
Interactive Game Group (I2G), added, "This project is exactly why I created
I2G–to bring talented people together and facilitate the creation and
distribution of highly-innovative interactive entertainment."

In Jillian Michaels’ Fitness
Ultimatum 2009 players become new recruits in Jillian’s boot camp where they
enroll in a unique training program composed of challenging fitness tests and an
ever-changing series of workouts. Players choose their workout from four
types–Weight Loss, Strength Training, Intervals and Hill Climb–and set the
intensity to light, medium or hard for a duration between 10 and 60 minutes. By
completing exciting Wii Remote and Wii Balance Board motion-based challenges
that range from crossing monkey bars to climbing ladders and rowing, players can
also unlock lifestyle and fitness video tips from Jillian. Players can even
track their progress based on calories burned and workout intensity. In
addition, a Competitive Party Mode lets two players race against each other
through entertaining individual challenges or through the entire Physical
Training course to earn the winning time.

Developed by 3G Studios, Jillian
Michaels’ Fitness Ultimatum 2009 for Wii is expected to release this holiday