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Contact:
Lance
Seymour
HighWater
Group PR
(212)
883-6241
[email protected]
SIMON
& SCHUSTER INTERACTIVE AND PIPE DREAM INTERACTIVE TEAM UP WITH M&M’S
CHOCOLATE CANDIES TO BRING M&M® MINIS® MADNESS’ TO THE GAME BOY®
COLOR
NEW
YORK, NY, November 22, 2000 – What happens when four milk chocolate M&M’s®
attempt to tame an out-of-control candy factory? Well, gamers on the go will
find out in M&M’s® MINIs® Madness, a new Game Boy® Color adventure
from Simon & Schuster Interactive and Pipe Dream Interactive, a division
of Majesco, Inc.. The candy-coated compatriots, Red, Blue, Yellow and Green
star in this amazing adventure as they attempt to subdue a renegade band of
M&M’s MINIs.
With
its wide variety of content, M&M’s® MINIs® Madness is one of our most
robust Game Boy games to date, said Dan Kitchen, Vice President of Hand Held
Development for Pipe Dream Interactive. By giving each character its own
special skill, and by incorporating a variety of different puzzles, we are
confident that M&M’s® MINIs® Madness will be enjoyed for years to
come.
Time
is of the essence as Red, Blue, Yellow and Green travel through 12 exciting
levels, including the Warehouse, Conveyor Packing Room, and the Mixing Room,
until they reach the Computer Room, where they must reset the factory’s
central computer. Packed with puzzles and activities, each M&M’s® has
unique skills such as running, jumping, bouncing and spinning, which gamers
must utilize to overcome obstacles and solve puzzles.
We
are excited about the release of M&M’s® MINIs® Madness on the Game Boy
platform, as it signals another step in Simon & Schuster’s expansion of
the M&M’s Spokescandies onto another level of interactive digital
entertainment, said Peter Von Schlossberg, Vice President Marketing/Business
Development. With an M&M’s® game out now on PC and one on Game Boy we
look forward to the continued evolution onto Playstation next year.
Developed
by Pipe Dream Interactive, M&M’s® MINIs® Madness for Game Boy® Color
is scheduled for release in November. For more information on M&M’s®
MINIs® Madness, visit the official M&Ms® web site at http://www.m-ms.com/
or www.majescosales.com. Also
available via the M&M’s® web site is a one level demo of M&M’s®
MINIs® Madness, which allows you to try it on a PC directly through the
Internet or via download. Download the demo at http://www.m-ms.com/lostform/demo.html.
Additionally,
a companion title,"M&M’s®": The Lost Formulas game for PC and
Mac is currently available from Simon & Schuster Interactive. This
fast-moving 3-D action/education title, starring the “M&M’s”®
Characters, allows players to master fast-paced game play and improve math
skills all while enjoying the tantalizing graphics immersing them in a
chocolate charged interactive world. Dripping with good fun,
"M&M’s"®: The Lost Formulas (PC/Mac Hybrid) is recommended for
kids ages 5-10.
About
Simon & Schuster Interactive
Simon
& Schuster Interactive (www.ssinteractive.com) is the consumer software
publishing unit of Simon & Schuster, Inc. Based in New York, SSI publishes
entertainment, education and reference titles across numerous platforms. The
Company is the Codie Award winning publisher of the best-selling "Douglas
Adams Starship Titanic" adventure, the best-selling parody "Deer
Avenger" series, and numerous critically-acclaimed children’s software
titles.
Simon
& Schuster, the publishing operation of Viacom Inc., is a global leader in
the field of general interest publishing, dedicated to providing the best in
fiction and nonfiction for consumers of all ages, across all printed and
multimedia formats. Its divisions include Simon & Schuster Trade
Publishing, Pocket Books, Simon & Schuster Children’s Publishing, Simon
& Schuster New Media, Simon & Schuster Online, Simon & Schuster
U.K., and Simon & Schuster Australia. For more information about Simon
& Schuster, visit our website at www.simonsays.com.
Viacom
is the No. 1 platform in the world for advertisers, with preeminent positions
in broadcast and cable television, radio, outdoor advertising, and online.
With programming that appeals to audiences in every demographic category
across virtually all media, the company is a leader in the creation,
promotion, and distribution of entertainment, news, sports, and music.
Viacom’s well-known brands include CBS, MTV, Nickelodeon, VH1, Paramount
Pictures, Infinity Broadcasting, UPN, TNN, CMT, Showtime, Blockbuster, and
Simon & Schuster. More information about Viacom and its businesses is
available at www.viacom.com.
About
Majesco, Inc. Founded in 1986 and based in Edison, NJ, Majesco, Inc. is a
leading developer, publisher and distributor of interactive entertainment
products for a variety of gaming platforms. Most recently, Majesco’s
internal development studio, Pipe Dream Interactive, released Frogger 2, and
Rogue Spear for the Dreamcast, the sequel to its best-seller, Tom Clancy’s
Rainbow Six. Majesco, Inc and Pipe Dream Interactive can be found on the World
Wide Web at http://www.majescosales.com/.
M&M’s
Chocolate candies are the number one confectionery brand in the world. M&M’s
are a registered trademark of Mars, Incorporated. M&M/MARS, a division of
Mars Incorporated, manufacturers and distributes a wide variety of
high-quality snack foods.
All
other trademarks are the property of their respective holders.
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