April 4, 2006
KONAMI DIGITAL ENTERTAINMENT,
INC. PARTNERS WITH PLAYFIRST TO BRING CASUAL GAMES TO CELL PHONES
Popular PC Titles to Reach Global
Mobile Audience
Konami Digital Entertainment, Inc.
today announced a partnership with PlayFirst, Inc. the leading full-service
publisher of casual games, for the licensing, development and distribution of
several PlayFirst titles for mobile. Together, Konami and PlayFirst are
expanding the international market for casual games by bringing highly original
content to cell phones worldwide.
"As a full-service publisher,
maximizing the reach of our games is a top priority," said Rich Roberts, vice
president of sales and business development, PlayFirst. "With Konami’s deep
experience in both mobile and the international market, this partnership will
introduce the world’s mobile audience to PlayFirst’s high caliber games and
further enable casual gamers to access our exciting titles wherever they play."
Under the terms of the agreement,
Konami will manage the mobile publishing and distribution of popular PlayFirst
games such as the award-winning Oasis(tm), developed by Mind Control Software
and Egg vs. Chicken(tm), developed by Gamelab.
"We have recognized a tremendous
demand for innovative, high quality casual games in the mobile space. We
recognized PlayFirst and its unique portfolio of highly original IP as an ideal
partner to expand our mobile entertainment product line and to feed the demand
of top tier games," said Joe Morris, Vice President, Mobile Content, Konami
Digital Entertainment.
Oasis, Egg vs. Chicken, PlayFirst
and the PlayFirst logo are trademarks of PlayFirst, Inc. All other trademarks
are the property of their respective owners.
