Kayak Interactive And America’s Best Known Fisherman, Bill Dance, Announce New Connected Mobile Game:


Now You Can Grab Your Pole And
Head Out On A Bass-Fishing Trip. Don’t forget Your Favorite Lures to Catch that

San Mateo, CA December 20, 2004
Mobile entertainment publisher Kayak Interactive and Bill Dance, America’s best
known fisherman, have teamed up to create a new mobile game that allows players
to compete hook, line and lure. Bill Dance Bass Fishing players can fish
anywhere, whether they are in the airport, the local coffee shop or a row boat.
Snow, wind or heavy rain can’t deter them from making the bass catch of the day
and comparing it to their competitors’ catch.

"We’re excited to team up with Bill
Dance whose 30 years of fishing expertise and popular nationally broadcast
television program is well known to outdoorsmen," says George Faigen, Senior
Vice President of Sales and Marketing, Kayak Interactive. "Our mobile game lets
players pick their line weight and lures to test their skills against various
conditions water depth, water clarity, time of day, wind and temperature
while getting tips from Bill Dance on how to improve their efforts."

Bill Dance Bass Fishing is a
connected mobile game that allows players to test their fishing skills against
multiple scenarios that challenge them to catch that lunker while taming Mother
Nature. Then, they can compare their catch of the day with other "fishermen" all
around the world. The players can customize their tackle box with different
lures for catching that perfect fish. They can also receive expert advice from
Bill Dance which will be supplied to the game on a continually refreshed basis
so they can learn while they fish.

"This Kayak mobile game is fun to
play anytime, especially when I can’t get out to do what I love best," says Bill
Dance. "We’ve designed a game that provides people with an opportunity to enjoy
fishing even when they are not near the water and to learn how to catch more
fish when they are."

An avid fisherman, Bill Dance is a
member of the International Fishing Hall of Fame and winner of 23 National Bass
Titles. He has authored seven books on fishing, 50 educational video tapes plus
many articles in major outdoor magazines. Bill’s popular fishing show "Bill
Dance Outdoors" airs four times a week on the Outdoor Life Network.

About Kayak Interactive Kayak
Interactive is a global publisher of mobile games with a focus on broadening the
market for mobile games through the design and delivery of active game
communities. Built by the world’s best studios, each Kayak game can include a
rich community player experience based on the company’s Kayak LiveTM Game
Service. The company is led by veterans in their respective fields of mobile
games, marketing, network and data center operations and technology. Kayak was
founded in 2003 with funding led by VantagePoint Venture Partners and TL
Ventures. For more information, please visit
www.kayakInteractive.com .