Joe Mauer of the Minnesota Twins Announced as Cover Athlete of MLB 10 The Show

December 17, 2009

Newly Crowned 2009 American League Most Valuable Player Joe
Mauer of the Minnesota Twins Announced as Cover Athlete of MLB 10 The Show for
PlayStation 3, PSP, and PlayStation 2

All-Star Catcher Set to Knock One Out of the Park for
Latest Installment of Best-Selling Baseball Game Franchise

Sony Computer Entertainment America Inc. (SCEA) announced
today the North American release of the #1 selling and rated baseball game this
generation, MLB® 10 The Show™. Gracing the cover for The Show is a ballplayer
who needs no introduction—2-time Gold Glove winner, 3-time Silver Slugger,
3-time American League (AL) batting champion, and newly crowned 2009 American
League Most Valuable Player (MVP), Joe Mauer of the Minnesota Twins will be the
cover athlete for the latest installment of the best-selling Major League
Baseball® (MLB®) franchise.

Available for PlayStation®3 (PS3™), PSP®, PSP® go, and
PlayStation®2 systems, MLB 10 The Show is due to arrive in stores in March 2010,
just in time for Spring Training. The Show has been the highest ranked
officially licensed baseball title of this console generation (according to
Metacritic), delivering true-to-life gameplay, authentic franchise and season
modes, and incredible detail not found in any other game.

"I’m truly humbled to be chosen for the cover of MLB 10 The
Show, a honor that has only added to a special year for me," said Joe Mauer,
catcher, Minnesota Twins. "It’s a dream of every sports fan to be on the cover a
video game, so to have the chance to work with a leading franchise like The Show
is really a thrill."

"Over the past four years we’ve seen the greatest offensive
output from a catcher in the history of baseball. Joe is already in truly
rarefied air with his three batting titles, an unprecedented feat for a catcher.
With both The Sporting News and Sports Illustrated naming Mauer to their
‘All-Decade Team,’ he is destined to be an all-time great, and he’s only 26,"
said Scott A. Steinberg, Vice President, Product Marketing, SCEA. "Similarly,
The Show has become the highest rated, best selling baseball video game
franchise of all time. So, as we look to add upon the richest and most immersive
baseball experience, we could not ask for a more perfect ambassador to represent
MLB 10 The Show."

In his breakout 2006 season, Mauer became the first catcher in
Major League history to lead both leagues in batting average and the first
American League catcher to win the batting title, finishing with a .347 average.
In 2008, he showed off his versatility by winning his first Gold Glove Award,
but still impressed at the plate becoming the first American League catcher to
win the batting title twice, leading the AL with an average of .328.

In 2009, Mauer became the first catcher to lead the Major
Leagues in batting average, on-base percentage, and slugging percentage in a
single year—his .365 average was the all-time highest mark among catchers in MLB
history. Mauer also won his second consecutive Gold Glove in 2009, followed by a
near-unanimous win (27 out of 28 first place votes) for the American League MVP
crown, only the second catcher in 33 years to win the AL MVP.

MLB 10 The Show is the first baseball game cover for Mauer,
who joins an elite cast of MLB cover athletes and spokespersons to represent the
franchise including Red Sox second baseman and 2008 AL MVP Dustin Pedroia,
Philadelphia Phillies first baseman Ryan Howard, and New York Mets third baseman
David Wright. As the newest representative of SCEA’s baseball series and face of
MLB 10 The Show, Mauer’s duties include participation in the game’s motion
capture process, A.I. consultation, integration into all facets of the marketing
campaign, and spokesperson for the franchise.

As Mauer continues to establish himself as one of the most
talented individuals to play the game, MLB 10 The Show is also building upon an
already stellar reputation for immersion and unparalleled delivery of the
baseball experience. With several new key features and enhancements to the
critically acclaimed title, MLB 10 The Show is poised to continue the
franchise’s reign as the premier MLB licensed game on any platform.

The long awaited Home Run Derby® leads the deep features list
in MLB 10 The Show for the PS3 system. Fully implemented in the season modes and
available as a stand alone feature, Home Run Derby follows the MLB rules and
flow. The MLB®Futures Game™ will also be available within season modes in its
correct timeframe (just before the HR Derby), as well as fully functional online
leagues. The new online season leagues will save and display MLB player stats,
track player energy, allow for trades/injuries, and offer 40-man roster

Additional new features for the PS3 game include "Catcher
Mode," the ability to call the game as the catcher, select pitches, and be the
ultimate field general, just like Joe Mauer. MLB 10 The Show will also offer
daytime transitional lighting, user controlled pick-offs, a newly added "Movie
Maker" menu giving the user the ability to select multiple replays to add to and
edit a single movie, and 11 new stadiums. Five new Minor League stadiums will be
introduced, as well as a selection of classic parks available on the PS3 system
for the first time including Forbes Field, Crosley Field, The Polo Grounds,
Shibe Park, Sportsman Park, and Griffith Stadium.

The popular "Road to The Show" mode returns with version 4.0
featuring the addition of two new interactive training modes, new settings, and
new presentations. Interactive training will consist of a set of mini-games
designed to improve a player’s fielding and pitching ability, adding to last
year’s introduction of batting and base running training. "Franchise Mode" also
returns to the game, including the 40-man roster, salary arbitration, waiver
transactions and September call-ups.

For fans who want to take The Show on the go, MLB 10 The Show
for the PSP and PSPgo systems delivers big baseball action in the palm of your
hand by utilizing core gameplay features found on the PS3 system version.

Exclusive for PlayStation 2 system is the unrivaled "Player
Creator," providing users with endless possibilities for creating players,
including everything down to their player’s face with EyeToy® USB Camera. Users
can also adjust their personal rituals, swings, and even emotions as they create
and place themselves in the heat of a pennant race.

The independent Entertainment Software Rating Board (ESRB)
rating for MLB 10 The Show is "RP" for "Rating Pending."