IMS V2A MDKTM used to Create Lip-Synch and Facial Animations for "Vampire: The Masquerade Bloodlines

IMS V2A MDKTM used to Create
Lip-Synch and Facial Animations for "Vampire®: The Masquerade – BloodlinesTM"

Research Triangle Park Area, N.C.
(December 13, 2004) – Interactive Multimedia Solutions, Inc. ( ), a leading provider of
voice-to-animation solutions for the multimedia market, is pleased to announce
that Activision, Inc. (Nasdaq: ATVI) and Troika Games licensed the IMS V2A MDK
to assist in the lip-synchronization and facial animation sequences in the newly
released Vampire®: The Masquerade – BloodlinesTM. Currently available for the PC
at retail outlets nationwide, Bloodlines is an all-new RPG adventure driven by a
devious and intriguing storyline, where gamers become creatures of the night,
wandering the dark and gritty vampire world of modern day L.A. while a
mysterious plot reveals itself.

"We are very excited and pleased
that Activision and Troika chose our product to help them create
lip-synchronization and facial animations for Vampire," says Donovan Moxey,
Ph.D., founder & CEO of IMS. "This is the type of relationship that shows the
real value of our technology and products, and gets us noticed by other
prominent game publishers. We have products that add value, and reduce costs
associated with game development. Studios that have to manage tight budgets and
short production schedules see what we offer as an excellent investment."

The IMS V2A MDKTM is a file-based
analysis engine that takes as input a human recorded voice file, or one
generated from a text-to-speech (TTS) engine, and automatically creates precise
mouth, jaw, and lip position data. The audio files can be in any language. The
IMS voice-to-animation engine is ideal for English, but because of its unique
proprietary co-articulation algorithm, quality animation data can be generated
for French, Italian, German, Spanish, Japanese, Mandarin, and a number of other
languages. This is a significant time and cost-savings advantage to game
developers that want to localize their game titles for multiple markets. The IMS
V2A MDKTM also produces corresponding automated speech gestures that are
generally associated with speaking including head, eye, eyebrow movement, and
eye blinks. These automated speech gestures in combination with the lip
synchronization data can be use to automatically animate secondary game
characters without the need for additional tweaking. Additionally, the product’s
flexible API supports the use of text in combination with audio files to
generate more precise lip synchronization data, and makes it a must-have for
serious game developers and game publishers.

"We wanted to use the best phoneme
analysis and extraction technology to help us create lip-synchronization and
facial animations for Vampire," said Graham Fuchs, Executive Producer at
Activision. "This product in combination with Source™ – Valve’s next generation
engine technology, provided us the ability to create high-quality facial
animations for all the characters in Bloodlines. Integrating the MDK’s phoneme
analysis engine as part of our game production process was simple, and allowed
us the flexibility of creating as many dialog scenes as we wanted at costs
significantly lower than what we have experienced in the past."

The IMS V2A MDKTM product is
licensed to game developers on a per/title basis. A product demo application and
a product specification sheet for the IMS V2A MDKTM are available from the IMS
web site ( ).

About Activision, Inc.
Headquartered in Santa Monica, California, Activision, Inc. is a leading
worldwide developer, publisher and distributor of interactive entertainment and
leisure products. Founded in 1979, Activision posted net revenues of $948
million for the fiscal year ended March 31, 2004.

Activision maintains operations in
the U.S., Canada, the United Kingdom, France, Germany, Italy, Japan, Australia,
Scandinavia and the Netherlands. More information about Activision and its
products can be found on the company’s World Wide Web site, which is located at

About Troika Games
Troika Games was founded in April 1998 by the creators of Fallout, the 1997
winner of OGR’s Game of the Year, and winner of RPG of the Year from PC Gamer,
Gamespot, Adrenaline Vault, Games Domain, Gamesmania, and many others. Troika
Games’ debut title, Arcanum: Of Steamworks and Magick Obscura, an original RPG
published by Sierra Studios, was released August 2001 and has garnered the 2001
RPG of the Year award from PC Gamer, Computer Games magazine (where it also won
their Best Writing award), the Vault Network, the Electric Playground and
IGN.COM (where it also won their Reader’s Choice award).

About IMS
Interactive Multimedia Solutions, Inc. (IMS) is a multimedia software and
solutions company focused on developing and delivering innovative software
solutions that allow for the seamless integration of interactive animated
talking digital characters as part of multimedia presentations to be delivered
via the web or as part of a DVD/CD-ROM. The software solutions developed by IMS
can be applied across a number of markets including the Internet, Direct
Marketing, Computer Based Interactive Training, Entertainment, and Interactive
Kiosk systems. More information on the IMS suite of products and solutions is
available at