I-play brings SlyderTM to Europe and Asia

March 16, 2006

I-play brings
‘Slyder’TM to Europe and Asia

Compulsive ‘one-thumb play’ game to arrive on mobiles across Asia Pacific and
Europe

I-play, the mobile
entertainment company, today announced the launch of Slyder, the highly
compulsive ‘one-thumb play’ game from Dhruva Interactive and Sandlot Games,
throughout Asia Pacific and Europe. Slyder is a perfect fit with I-play’s gaming
philosophy, which stands for making mobile gaming appealing and easily
accessible to all audiences.

In SlyderTM, players guide the cute, blue ball-shaped “Slyder” through 150
challenging mazes, each incrementally more difficult than the previous one. The
game has already experienced huge online and Pocket PC success, and the mobile
edition has received critical acclaim, scoring a “great”-category 8.9 from IGN
Wireless, saying “this cute, clever puzzle will be your next addiction.” The
game is highly engrossing and very addictive, with impressive depth.

Developed by Dhruva Interactive and Sandlot Games, the game is being published
and distributed by I-play in Europe and Asia. Slyder’s cute characters and
multiple modes ensure stacks of re-playability. The puzzle gaming genre is the
most popular amongst mobile gaming audiences, as evergreen classics show, and
Slyder will prove to be “the 21st century Pac-Man.”

Slyder is a classic ‘one-thumb play’ title, which has been selected by I-play
thanks to its originality, “fun factor,” and broad appeal to both gamers and
non-gamers, and across all audiences. The game has already received positive
review scores from the world’s leading mobile gaming and entertainment
information sources including:

"More addictive than chocolate-coated candy and just as hardcore"
8/10 – PocketGamer

“Spectacular. Finally, a game with a simple mechanism, but intricate in the
solution… A compelling choice for all players"
85/100 – The Games Machine

“As a mobile game that you can dip into for five minutes or spend an hour
swearing as you try to figure out a tricksy level, it’s fantastic”
Mobile Choice – 9/10 (Game of the Month)

“…a fiendishly simple and addictive well presented puzzle game that all mobile
phone users should own. Hours of good clean fun with over 150 levels to
challenge your grey matter – buy it now.”
Steve Harris, ITV

“Overcoming obstacles and learning to use level furniture to your advantage are
both parts of Slyder’s delightful and addictive learning curve.”
The Guardian

David Gosen, CEO of I-play, said: “Slyder provides mass market, casual, one
thumb gaming that’s about pick up and play fun, on the go. The game is a perfect
fit for I-play’s portfolio, which is about making mobile gaming appealing and
easily accessible to all audiences.”