I-play Brings Blend the Boss to iPhone and iPod Touch

July 6, 2009

I-Play Brings Blend the Boss to
iPhone and iPod Touch

Based On the Hilarious Internet
Phenomenon, Now Available at the Apple App Store

I-play, Oberon Media’s publishing
division and the world’s leading multi-platform casual games publisher, today
announced the launch of Blend the Boss for iPhone™ and iPod® touch. Based on the
hilariously crude Internet sensation from JOE CARTOON-which has been played more
than 600,000 times-the game allows players to have the thrill of turning the
company top dog into a corporate smoothie. Taking the online game one step
further, players can now import pictures of their boss for the most realistic
leader liquefying ever. Additionally, this intoxicating cocktail of mayhem and
destruction features original artwork by Joe Shields, creator of JOE CARTOON.

Blend the Boss is a spin-off of Frog
in a Blender, the most successful viral campaign in history, which still has a
cult following on the Web with millions of views on YouTube, Facebook and
MySpace. The brand-new Blend the Boss taps the same crude humor and
tongue-in-cheek comedy that made the cartoons a viral phenomenon, offering high
replay value and an easy-to-pick-up format perfect for short game sessions. The
game features the familiar and successful duck hunt gameplay mechanic with fun
new twists. In the game, players tap the screen to shoot and attempt to land a
duck on the seesaw in order to launch the head honcho into the blender. If the
boss is teetering on the edge, they can use the iPhone’s accelerometer to tip
him into supervisor slush.

If mincing the boss hasn’t satisfied
the player’s appetite for revenge, they can also take out their frustration on
annoying coworkers, loud neighbors or favorite celebrities by importing their
pictures and blending away. Those who excel at professional purees can achieve
all 10 awards for office bragging rights.

Blend the Boss is now available at
the Apple App Store for $.99.