I-Play Bowling Rolls into Apple App Store

February 9, 2008

I-Play Bowling Rolls into Apple
App Store

Accelerometer Technology Lets
Users Swing to Bowl on iPhone and iPod touch

I-play today announced that I-play
Bowling for iPhone and iPod touch is available from the Apple App Store. I-play
Bowling is a revolutionary bowling game with new technology that allows users to
create their own avatar and control the style, spin and strength of the bowling
ball using real hand motions.

“Bowling games are one of mobile
gaming’s most popular and widely enjoyed sports and we are happy to bring the
I-play Bowling franchise to iPhone and iPod touch,” said Don Ryan, chief
operating officer, Oberon Media, I-play’s parent company. “This new version of
I-play Bowling features technology that offers gamers an unprecedented level of
personalization and excitement. Add in the quality of the high-end 3D graphics
and bowling fans everywhere will be clamoring to download I-play Bowling and
perfect their game.”

I-play Bowling makes the best of the
unique capabilities of iPhone and iPod touch by putting players in the bowling
alley with a bowling ball in their hands. The game highlights the accelerometer
technology by allowing bowlers to swing the devices to bowl! By replicating
classic bowling moves and using the device as a bowling ball, gamers can change
the speed, add a curve or refine their moves to bowl the perfect game. Each game
is customizable with Build-A-Bowler, which allows every gamer’s imagination to
run wild by creating their avatars with endless facial features, shapes, sizes
and colors. Featuring three tournaments, unlockable gameplay surprises and a
multi-player “pass and play mode”, I-play Bowling aims to provide users with
endless hours of real-life bowling action.

I-play Bowling is available
worldwide for $2.99 from Apple’s App Store on iPhone and iPod touch or at