I-play Acquires Rights for Universal Pictures’ "Wanted"

November 14, 2007

I-play Acquires Rights for
Universal Pictures’ "Wanted"

I-play to Create Mobile Game for
Upcoming Fantasy-Thriller

Mobile users worldwide will soon be
able to step into a secret society of assassins and discover their latent super
abilities when the highly-anticipated release of Universal Pictures’ "Wanted"-
staring James McAvoy, Morgan Freeman and Angelina Jolie – arrives in the form of
a groundbreaking new mobile game. The mobile entertainment company I-play has
expanded its partnership with Universal Pictures Digital Platforms Group to
develop and distribute a mobile game based on the film.

I-play, in collaboration with
Universal, aims to capture the vision of director Timur Bekmambetov and convey
the epic’s power on mobile. This innovative game will feature unique character
movement and gaming physics. The launch of ‘Wanted’, the mobile game, is planned
to coincide with the theatrical release of "Wanted"worldwide.

David Gosen, President, I-play
commented: "We are hugely excited to have been chosen to take one of Universal’s
prized licenses for 2008 to mobile. Our heritage for creating groundbreaking
concepts in mobile gaming has been proven many times before, and we look forward
to re-writing the rules of gaming with ‘Wanted’, the mobile game."

Jeremy Laws, SVP of Universal Mobile
Entertainment, commented: "I-play’s passion and expertise in this arena,
combined with our track record of creating and marketing mobile games based on
our signature motion picture brands makes this collaboration particularly
compelling."

About "Wanted"Based upon Mark
Millar’s explosive graphic novel series and helmed by stunning visualist
director Timur Bekmambetov-creator of the most successful Russian film franchise
in history, the "Night Watch"series-"Wanted"tells the tale of one apathetic
nobody’s transformation into an unparalleled enforcer of justice. In 2008, the
world will be introduced to a hero for a new generation: Wesley Gibson.

25-year-old Wes (James McAvoy) was
the most disaffected, cube-dwelling drone the planet had ever known. His boss
chewed him out hourly, his girlfriend ignored him routinely and his life plodded
on interminably. Everyone was certain this disengaged slacker would amount to
nothing. There was little else for Wes to do but wile away the days and die in
his slow, clock-punching rut.

Until he met a woman named Fox
(Angelina Jolie).

After his estranged father is
murdered, the deadly sexy Fox recruits Wes into the Fraternity, a secret society
that trains Wes to avenge his dad’s death by unlocking his dormant powers. As
she teaches him how to develop lightning-quick reflexes and phenomenal agility,
Wes discovers this team lives by an ancient, unbreakable code: carry out the
death orders given by fate itself.

With wickedly brilliant
tutors-including the Fraternity’s enigmatic leader, Sloan (Morgan Freeman)-Wes
grows to enjoy all the strength he ever wanted. But, slowly, he begins to
realize there is more to his dangerous associates than meets the eye. And as he
wavers between newfound heroism and vengeance, Wes will come to learn what no
one could ever teach him: he alone controls his destiny.

The film is slated to debut in U.S
theaters on Friday, March 28, 2008