Hip Games Announces Who Wants to be Zombie Contest

HIP GAMES ANNOUNCES "WHO WANTS TO BE A ZOMBIE” CONTEST
FOR GEORGE A. ROMERO’S "CITY OF THE DEAD" GAME

Submit Your Photo to Become an Undead in the Latest George A. Romero Title

TORONTO, CANADA – June 8, 2005 – Hip Games™ today launched
a competition for three lucky individuals to become zombies in the upcoming
horror survival shooter “City of the Dead,” the first installment of the George
A. Romero series of video games. Developed by Kuju Entertainment, “City of the
Dead” will be released on the PlayStation®2, Xbox® and PC CD-ROM in Q1 2006.

“We thought this would be a great opportunity for George
A. Romero fans to get some ‘face time’ with one of his titles before the 2006
ship date,” said Arindra Singh, President and CEO of Hip Interactive Corp. “We
look forward to also getting a sneak peek at what Romero fans look like, as
well!”

To enter and become a zombie in “City of the Dead”,
contestants are asked to submit one digital photograph with an angry facial
expression. Those selected as finalists will be contacted to submit additional
photographs with various facial expressions. Long hair should be tied back in a
low ponytail and glasses should be removed.

To download an example digital photograph, please visit:



http://www.kohnkecomm.com/dl/hipgames/zombieface.zip

The contest is open online at

http://www.gamespot.com/promos/2005/hipzombie/

from June 8th – June 20th

All entrants must be 18 years or older and winners will be
required to sign a model release form. Three winners will be randomly selected
on June 22 and announced on GameSpot’s weekly live show the week of June 27,
2005. The three winners will be zombies in the game, receive credit in the
game’s manual, and a free copy of the game.

For additional information on “City of the Dead” please
visit:

www.romerogame.com

About Hip GamesTM

Hip GamesTM, Hip Interactive’s publishing division,
leverages the Company’s existing distribution infrastructure to move up the
video game supply chain. Hip has entered into distribution and publishing
arrangements with publishers and developers from around the world. The licenses
give Hip the exclusive right to publish and/or distribute PC and video game
titles in North America, with Hip Interactive Europe acting as the publishing
and distributing arm of Hip GamesTM in Europe. As well, with the acquisition of
ARUSH Entertainment, Hip has acquired all of ARUSH’s rights to current projects,
including the "Playboy: The MansionTM" and "Fear Factor: UnleashedTM" video
games.

About Hip Interactive

Hip Interactive (www.hipinteractive.com)
is a leading provider of electronic entertainment products, including PC and
video games, movies, video arcade games, and proprietary games, branded as Hip
Games™, and accessories, branded as Hip Gear™. The company distributes all first
party products, including SCEA, Microsoft and Nintendo hardware, software and
accessories, as well as third party licensed video game software. With offices
across North America and in Europe, Hip uses its distribution business to
leverage into higher margin, higher growth areas of the electronic entertainment
industry, such as licensing, publishing and its proprietary games and
accessories. Hip Interactive trades on The Toronto Stock Exchange under the
trading symbol HP.

About Kuju Entertainment Ltd.

Kuju Entertainment, one of Europe’s leading independent
game developers on console, PC and wireless platforms, operates four studios in
the UK and has been creating top-rated games for over fourteen years. Kuju
maintains specialist console/PC divisions in the action, strategy/tactical,
racing and lifestyle genres as well as separate divisions for wireless
development and conversion projects. Recent games worked on include the hit
titles Call of Duty: Finest Hour for Activision, Warhammer 40,000: Fire Warrior
for THQ, Train Simulator for Microsoft and Crash Twinsanity for Vodafone. Kuju
is also a leading publisher of wireless Java games. Kuju Entertainment is a
wholly owned subsidiary of Kuju plc. Kuju plc is listed on the Alternative
Investment Market (LSE AIM: KUJ).


www.kuju.com

City of the Dead TM and (C) Hip Interctive. All
rights reserved. "George A. Romero Presents City of the Dead" in association
with Living Dead Productions