Hip Games Announces Call of Cthulhu: Destinys End

‘The oldest and strongest emotion of
mankind is fear. And the oldest and strongest kind of fear is fear of the
unknown.’ – H.P. Lovecraft

Hip Games™ Announces “Call of Cthulhu:
Destiny’s End”

Survival Horror Game Based on H.P.
Lovecraft’s World Scheduled to Ship in 2006

Toronto, CANADA – May 13, 2005 – Hip Games™
is pleased to announce the signing of “Call of Cthulhu: Destiny’s End,” a
third-person survival horror game based on the works of revered author H.P.
Lovecraft. Developed by Headfirst Productions, the game opens in a contemporary
setting deeply entrenched in the perverse world of Cthulhu mythos. In a unique
twist to the horror genre, “Destiny’s End” will require the player to control
two different characters that are dependant on each other for survival. “Call of
Cthulhu: Destiny’s End” is scheduled to launch in 2006.

Destroyed by a government raid in 1928, the
mysterious town of Innsmouth was left to fester in ruins for nearly 80 years.
The two central characters, Emily and Jacob, return to search for the truth as
they unveil the horrors of the town’s past. "Destiny’s End" will break new
ground in the field of survival horror by featuring innovative co-operative
gameplay whereby two players can each assume the role of one of the main
protagonists at any time in the game and work together to overcome their deepest
fears. Players will have to use both characters to defeat their enemies thanks
to fantastic co-operative fighting combos.

Featuring a blend of fierce action, combat
and exploration, gamers will journey into a world of malevolence and horror with
“Call of Cthulhu: Destiny’s End.”

“The unique and weird universe created by H.P.
Lovecraft has been terrifying generations for the last hundred years,” said
Arindra Singh, President & Chief Executive Officer of Hip Interactive Corp.
“This newest addition to the Lovecraft world will add another layer of mystery
to the mythos.”

“H.P. Lovecraft inspired a litany of great
writers and film makers,” said Mike Woodroffe, marketing director and co-founder
of Headfirst Productions. “We intend to do his legacy justice by creating the
most terrifying survival horror game yet.”

About Hip Games™

Hip Games™, Hip Interactive’s publishing
division, leverages the Company’s existing distribution infrastructure to move
up the video game supply chain. Hip has entered into distribution and publishing
arrangements with publishers and developers from around the world. The licenses
give Hip the exclusive right to publish and/or distribute PC and video game
titles in North America, with Hip Interactive Europe acting as the publishing
and distributing arm of Hip Games™ in Europe. As well, with the acquisition of
ARUSH Entertainment, Hip has acquired all of ARUSH’s rights to current projects,
including "Playboy: The Mansion™" and "Fear Factor: Unleashed™" video games.

About Headfirst Productions

Headfirst Productions was established in 1998
by father and son combo Mike and Simon Woodroffe. With over 100 titles to his
name, Mike has been in the industry for over 18 years and started Headfirst as
an independent developer of top quality games for PC and consoles such as the
Playstation®2, Nintendo GameCube and Microsoft Xbox. Based in Birmingham, UK
Headfirst’s development policy has been to personally acquire high quality,
proven licenses with a large pre-installed fan base (such as Call of Cthulhu and
Deadlands) then develop exciting product based on those concepts.

About Hip Interactive Corp.

Hip Interactive is a leading provider of
electronic entertainment products, including PC and video games, movies, video
arcade games, and proprietary games, branded as Hip Games™, and accessories,
branded as Hip Gear™. The Company distributes all first party products,
including SCEA, Microsoft and Nintendo hardware, software and accessories, as
well as third party licensed video game software. With offices across North
America and in Europe, Hip uses its distribution business to leverage into
higher margin, higher growth areas of the electronic entertainment industry,
such as licensing, publishing and its proprietary games and accessories. Hip
Interactive trades on The Toronto Stock Exchange under the trading symbol "HP".