Hey Arnold! The Movie Coming to GBA



THQ and Nickelodeon Add Hey Arnold! The Movie
to Multi-Property, Interactive Partnership



– March 12, 2002 – THQ Inc. (NASDAQ NMS: THQI) today announced interactive
publishing rights to Hey Arnold! The Movie, Nickelodeon’s first animated
feature film based on their hit “TV show,”
Hey Arnold!
Hey Arnold! The Movie for Game Boy Advance is scheduled for release
concurrent with the movie in June 2002.


Hey Arnold!
is one of the highest rated shows on television among kids 2 to 11 years old and
is as popular with kids as Nickelodeon’s own Rugrats and SpongeBob SquarePants,”
stated Peter Dille, vice president of marketing, THQ.  “We are delighted with
the success of our Nickelodeon line-up this holiday and to be working with
Nickelodeon in bringing another proven entertainment property to the interactive


“THQ’s unparalleled ability to
deliver quality titles based on Nickelodeon’s top properties makes them the
ideal interactive partner,” said Steve Youngwood, vice president, interactive
products and publishing, Nickelodeon consumer products.  “We look forward to the
successful launch of Hey Arnold! The Movie for Game Boy Advance alongside
what we expect to be one of the most anticipated animated motion pictures in
2002, Hey Arnold! The Movie.”

In Hey Arnold! The Movie,
players assume the role of Arnold as he rallies his friends and relatives to
stop an unsavory businessman from tearing down their neighborhood to build a
Super Beeper Emporium.  Players must help Arnold find and organize his friends
so that they can complete certain tasks on different levels.  The game features
five environments with multiple levels set in Arnold’s neighborhood including
the Beeper Emporium headquarters, Arnold’s house and secret underground areas in
and around the city. 


Nickelodeon, now in its 23rd year, is the number-one entertainment brand for
kids. It has built a diverse, global business by putting kids first in
everything it does. The company includes television programming and production
in the United States and around the world, plus consumer products, online,
recreation, books, magazines and feature films. Nickelodeon’s U.S. television
network is seen in more than 85 million households and has been the
number-one-rated basic-cable network for more than six consecutive years.
Nickelodeon and all related titles, characters and logos are trademarks of
Viacom International Inc.


THQ Inc.
develops and publishes interactive entertainment software worldwide for a
variety of hardware platforms including PC CD-ROM, wireless devices, and those
manufactured by Sony, Nintendo and Microsoft.  The THQ Web site is located at

# # #