Hello Kittys birthday to be held in MMORPG

October 31, 2008

Hello Kitty’s birthday to be held
in MMORPG Celebrations, events, charity in Hello Kitty Online begin November
1st, 2008

Hello Kitty turns 34 on November 1,
2008. To celebrate the occasion, Sanrio Digital today announced a birthday party
for Hello Kitty that will be held inside Hello Kitty Online

www.hellokittyonline.com
,  the eagerly anticipated MMORPG. The
celebration begins on Saturday November 1st, and will include a birthday party
lasting through the week-end, a week-long series of in-game quests and events,
and a charity event that lets players convert effort they spend inside the game
into real cash donations to charity.

Hello Kitty Online is a MMORPG
(Massively Multiplayer Role-Playing Game) based on the popular Sanrio
characters. The game transports players into the cute and cuddly world of Sanrio
Land and is fully integrated with official Sanrio portal SanrioTown.com, which
utilizes blogs, email, video sharing, games and more to create a digital and
social experience accessible at any time, even in-game. The game is currently in
Founders’ Beta phase. The present version of Hello Kitty Online will shut down
on November 8, 2008, to allow the development team to continue work on the game
and prepare for Open Beta. Current players, however, will retain their
characters and certain benefits in future versions of the game.

There are a range of exciting events
and activities planned for Hello Kitty’s birthday and the final week of the
Founders’ Beta.

1) Hello Kitty’s Birthday Party –
November 1-2 Hello Kitty, real name Kitty White, was introduced to the world on
November 1, 1974, and was the creation of a young artist named Yuko Shimizu.
Today Hello Kitty is one of the most-loved and recognized images in the world,
and was awarded the exclusive title of Special Friend of Children by UNICEF. To
celebrate her birthday, Hello Kitty will make special appearances in Hello Kitty
Online on November 1st and 2nd. In addition, players can expect special
mini-events and even gifts to celebrate this special day.

2) Guild Competition: Build New York
– November 1-6 It’s time to build New York! The guilds of Hello Kitty Online
will be competing in a race to build two of New York City’s most famous
landmarks: The Statue of Liberty and The Empire State Building. Representatives
of the participating guilds will be called to trade in their Empire Keys and
Liberty Keys for special Empire State and Liberty land certificates. The first
guilds to complete building these landmarks will receive formal recognition in
the new zone and will be awarded special items in the next version of the game.

3) “Food for Friends” Charity Event
– November 1-6 Remembering children who are less fortunate, Hello Kitty Online
will host an in-game guild contest called “Food for Friends”, in which the
efforts of guilds will be translated into donations to charity. Guilds
interested in participating will produce raw materials on their farms and craft
them into specific food items. Guilds will submit prepared food items to a Game
Master. The guilds with the highest contributions will be declared winners. The
winning guilds will receive a permanent page on

www.hellokittyonline.com
,  special guild privileges for open beta, and
a small feature on their guild including an interview with the guild
representative(s) to be posted on official blog and press releases. Based on the
total prepared food donated by all guilds, Sanrio Digital will then make cash
donations to UNICEF and the Asian Youth Orchestra

www.asianyouthorchestra.com

Please refer to

http://www.hellokittyonline.com/us/index.php?c=misc&s=foodForFriends
 
for information on the “Food For Friends” event.

About Hello Kitty Online Hello Kitty
Online
www.hellokittyonline.com
, developed by Sanrio Digital, is the first MMORPG
to integrate social networking web services into the game experience. In
addition to standard MMORPG features such as customizable avatars, guilds, skill
systems, and player economy, other features include:

  • Unique game world: a persistent,
    beautifully designed environment where thousands of players and NPCs live,
    explore and quest in a magical world with real and imaginary zones such as the
    Flower Kingdom, Tokyo, Paris, New York, and more.

  • Unique NPCs: players will
    encounter and interact with popular Sanrio characters such as Badtz-Maru, My
    Melody, Keroppi, and many others.

  • Free to play: downloaded and
    played free of charge. There are no subscription fees.

  • Character upgrades: the Item Mall
    allows players to use real money to purchase special items and upgrades for
    characters.

  • Player housing: players can build
    and customize their own houses after acquiring the necessary licenses and
    materials.

  • Farming: every player receives a
    farm, which offers extra storage and produces important raw materials that can
    be used in crafting. The farming system incorporates a number of variables
    such as fertility, pest infestations, and crop characteristics.

  • Crafting system: an extensive
    crafting system with output such as tools & weapons, farming implements &
    furniture, a wide variety of cooked dishes, and clothing for decorative and
    stat-modifying items. Raw materials include wood, minerals and metals, and
    crops.

  • A different focus: although it has
    a sophisticated combat system, unlike other MMORPGs combat need not be a
    primary objective for players. There are many puzzles to be solved, mini-games
    to compete in, story lines to follow, and adventures to experience.

  • A social networking platform
    including blogs, video sharing, friends list, and email services.