If you've visited Google.com lately you may have noticed a new tab in the menu, Google Play.
After weeks of rebranding the Android app store, the search engine giant, in a new attempt to bolster its mobile gaming business, now offers a one-click portal to the consolidated media hub known as Google Play.
The redesigned menu bar now spreads across the home page of Google.com, resting between "Maps" and "YouTube", two other popular Google destinations. This is all part of CEO Larry Page's reported goal of a "single unified, 'beautiful' product across everything."
Google Play is the company's response, or alternative approach, to Apple's iTunes. After completely overhauling the Android Market, adding a whole slew of content (eBooks, music, videos, etc.), Google felt the old moniker represented an older iteration that was too restrictive.
Google Play has over 450,000 apps, millions of songs and books, and thousands of movies; and with its cross-platform approach and cloud-based storage you can access the content from anywhere. You don't have to own an Android device to rent movies or purchase music.
To learn more about Google Play, check out this site.