Get Ready to Roll Deep with Platinum Life: Web Edition Open Beta

March 4, 2010

Get Ready to Roll Deep with
Platinum Life: Web Edition Open Beta

Ludacris, Omarion and more to be
involved in hip hop social gaming experience now live in open beta form on
Facebook and the web

Heatwave Interactive announced today
that the open beta of its social hip hop lifestyle game Platinum Life: Web
Edition is now live on the web and Facebook! Head on over to
www.platinumlife.com
now to get your rise to the top going!

A precursor to Platinum Life, its
in-development online title for PC and console, Platinum Life: Web Edition gives
players the chance to interact with the hip hop universe as they try to make the
transition from unsigned musician to superstar celebrity. Work your way from
playing shows at local dive bars to selling out world-renown venues while you
climb the ladder to fame and stardom. Along the way you’ll encounter some of hip
hop’s brightest stars who will help you break into the big time, including
Ludacris, Omarion, DJ Holiday, DJ Skee, Shontelle and other artists from
Universal Motown Republic Group with more artist announcements forthcoming.
Details on each celebrity’s involvement in the game will be released at a later
date.

“The caliber of hip hop celebrities
we’ve attracted during the development of this project really reflects the level
of quality Platinum Life: Web Edition will bring to social gamers,” said Anthony
Castoro, CEO of Heatwave Interactive. “Our team is extremely proud to not only
bring the first hip social game to the web, but also to show off our creative
talent by sharing an online experience with gamers and music lovers alike that
truly defines the hip hop universe and lifestyle.”

For more information about Platinum
Life: Web Edition, please visit
www.platinumlife.com,
or to play it for yourself, please visit

http://apps.facebook.com/platinumlife/
. For more information about Heatwave
Interactive, please visit
www.heatwave.com
.