Angry Birds is still the most egregious offender of the "what else can we put these character on?" school of branding (answer: everything), but that doesn't mean that other companies don't suffer from this thinking as well. For instance, these "limited edition cups," a concept so silly I can't even type this sentence without laughing.
LIMITED EDITION CUPS
Maybe I just don't get it, but I feel like the whole "Limited Edition" thing is best used on high-profile items, like cool video games with lots of bonuses, or a small run of exclusive Nike sneakers. Cups are what I drink soda out of.
Anyhow, there's no release date for these EXCLUSIVE CUPS just yet, though they will be available at ampm stores nationwide, letting you enjoy a tall frosty beverage while gazing with adoration at attractive pictures of Arthas, Kil'jaedan, Illidan, and Deathwing. In the meantime I guess I'll have to make due with the limited edition Batman Forever mug I got back in the 5th grade. A true collector's item to be sure.