Genetic Mutation Infects Internet Prototype Web Site Responsible

April 8, 2008

GENETIC MUTATION INFECTS INTERNET 
PROTOTYPE WEB SITE RESPONSIBLE

Sierra Entertainment Launches
Full PROTOTYPE Web Site Featuring New, Exclusive Content

A new viral outbreak has taken over
the internet with the launch of Sierra Entertainment’s PROTOTYPE Web site.
Gamers can now go online at
www.prototypegame.com 
and consume the ever-evolving compilation of in-depth game information and
assets hidden within PROTOTYPE’s unique Double-Helix DNA Strand.

PROTOTYPE is shrouded in a deep,
dark conspiracy 40 years in the making, and the Helix offers intrepid – and
persistent – gamers the potential to unravel pieces of the game’s back-story
known the ‘Web of Intrigue’ via discovering codes hidden throughout a complex
maze of media. By entering the correct code sequences, PROTOTYPE fans can
immediately unlock and access exclusive new assets, including fresh screenshots,
videos and other mysterious images; and as the Helix evolves, new code sequences
will become active. Code sequences will be concealed within print, online and
broadcast/television preview features, along with a myriad of other mediums
through the end of the year.

Unearth the codes and make it back
to the PROTOTYPE Web site safely, and unlock the Helix to discover what lies
beyond the edge of evolution. PROTOTYPE is planned to release this fall for the
Xbox® 360 video game and entertainment system from Microsoft®, PLAYSTATION®3
computer entertainment system and the PC, and is currently rated “RP” (Rating
Pending) by the ESRB. For more information, be sure to visit the official game
Web site located at
www.prototypegame.com