GameStop Corp. Joins Major League
Gaming As Presenting Sponsor For 2004 Season
Specialty Retailer to Support Burgeoning Professional Video Game League
New York, NY (October 7, 2004) – Major League Gaming (MLG), the official
professional video game league for console game players, announced today that
specialty entertainment software and video game retailer, GameStop Corp. (NYSE:
GME) will serve as the presenting sponsor for the second half of the 2004
season. The sponsorship package, valued at $100,000, provides GameStop a
direct connection with the competitive console gaming community through event
marketing, online promotion, in store appearances and advertising spots on MLG’s
“There is a tremendous groundswell of excitement and support among the
competitive video game community for professional video game competitions,” said
Dan DeMateo, President and Chief Operations Officer of GameStop Corp. “It is a
cultural movement that is sweeping the country and it is only getting stronger.
We share with MLG a passion for gaming, and we are happy to support our sport’s
expansion into the professional arena.”
GameStop signage and promotional literature can be found at MLG tournaments in
Atlanta, Seattle, San Francisco, Los Angeles, Boston and New York and on the MLG
Web site at
www.mlgpro.com. In each tournament city, MLG professional
gamers will make guest appearances at GameStop stores for head-to-head game
playing with the general public and autograph signings. Gamers will also be
able to access MLG through the GameStop Web site at
Print advertising for tournament events will also run in Game Informer
magazine (over two million subscribers) and in GameStop’s in-store shopping
guides (300,000 circulation).
“We are extremely pleased to have GameStop as a presenting sponsor for the 2004
season,” said Michael Sepso, chief executive officer of MLG. “GameStop is the
premier retailer for competitive gamers and a perfect partner to help strengthen
the growth of professional video game competition across the U.S.”
About GameStop Corp.
Headquartered in Grapevine, TX, GameStop Corp. (NYSE: GME) is the
nation’s largest video game and entertainment software specialty retailer, based
on the number of U.S. stores and U.S. revenues. The company operates 1,676
retail stores throughout 49 states, the District of Columbia, Puerto Rico and
Ireland, primarily under the GameStop(R) brand. In addition, the company owns a
commerce-enabled Web property, GameStop.com, and Game Informer(R) magazine, a
leading video and computer game publication.
GameStop Corp. sells the most popular new software, hardware and game
accessories for the PC and next generation video game systems from Sony,
Nintendo, and Microsoft, and is also the industry’s largest reseller of used
video games. In addition, the company sells computer and video game magazines
and strategy guides, action figures, and other related merchandise to more than
30 million customers.
General information on GameStop Corp. can be obtained via the Internet by
visiting the company’s corporate Website: http://www.gamestop.com/investor-relations/.
About Major League Gaming
Major League Gaming (MLG) is the first nationally organized,
professional video gaming league. Founded in 2003, MLG’s goal is to raise the
profile of professional video gaming to the level of other major pro sports
around the world. MLG runs the largest live event, gaming league worldwide with
over 300 competitions planned for its 2005 season. MLG is also the leading
producer of gaming lifestyle-related media properties including wireless,
online, print and television properties. See
www.mlgpro.com for more
info and live webcasts of MLG events.