While Microsoft is thanking its employees with a special edition white Xbox One, Sony is courting GameStop managers with a free PlayStation 4 and seven games. According to Joystiq, the announcement was made during the GameStop Expo which is currently taking place in Las Vegas.
In addition to the PS4, the seven games are said to be: Killzone: Shadowfall, NBA 2K14, Madden, FIFA 14, Need for Speed: Rivals, Battlefield 4 and Beyond: Two Souls. Before you go speculating, Sony has already confirmed that Beyond: Two Souls is for PlayStation 3. The others are all for PS4 and are a mix of physical and digital vouchers.
Not a bad move on Sony's part; try and win over the people who are responsible for pushing your system to consumers. And I'm sure GameStop loves that Sony is all for used games and trading.