Game Live Events Announces 2004 Holiday Preview Tour

2004 Holiday Preview Tour
Showcases New & Unreleased Games at Mega Malls throughout the U.S.

Partners include Electronic Arts,
Midway, Vivendi Universal Games, Konami, ATI Technologies, NYKO, G4TechTV and
Old Spice Red Zone

SAN FRANCISCO, CA – November 11,
2004 – Game Live Events, the largest all-platform live Video Game and PC touring
event in the U.S., today announced their "2004 Holiday Preview Tour." With the
red-hot Holiday season just starting, the 12-stop National Tour begins this
Friday, November 12th at the popular Mission Valley Mall in San Diego and runs
through Sunday, December 12th in New Orleans at The Esplanade. Total consumer
traffic during the Holiday Tour will exceed 400,000.

Teens, young adults, children and
families will get a ‘first look’ at the Holiday season’s hottest video games and
PC games, as well as unreleased demos of this year’s new titles. Unreleased game
titles include "NFL STREET 2" and "NBA Street Vol. 3" from EA BIG(TM) and the
new, unseen release of "Metal Gear Solid(R) 3: Snake Eater(TM)" from Konami.
Titles for gameplay include major releases from EA SPORTS(TM) "NCAA(R) March
Madness 2005" and EA GAMES(TM) will showcase their new versions of their global
hits "Need for Speed(TM) Underground 2" and "GoldenEye: Rogue Agent(TM)."
Vivendi Universal Games will showcase the highly anticipated "Fight Club(TM)"
and their new hit game "Leisure Suit Larry(TM): Magna Cum Laude," as well as
"Men of Valor(TM)," "Tribes(R): Vengeance" and inXile Entertainment’s "The
Bard’s Tale(TM)." Midway will be previewing the nationally renowned "Mortal
Kombat(R) Deception(TM)" and the sequel to the successful 2003 launch of "Midway
Arcade Treasures," "Midway Arcade Treasures 2."

The tour is also pleased to announce
The NASCAR Chase for the Cup 2005 presented by Old Spice Red Zone which will
feature the "Live a Day and Night Like A Nascar Driver" contest and sweepstakes
that allows consumers the chance to compete to win the grand prize. The grand
prize includes two races in one day – the ultimate day at the races!
Additionally, the Old Spice girls will be distributing free Red Zone Body Spray
Samples on-site at each event. Go to
www.oldspice.com
  to sign up for sweepstakes and check out details of
the grand prize.

20 new titles will be featured on a
state-of-the-art, 45-screen Game Live interactive ‘GamePort’ system from
publishing partners Electronic Arts, Vivendi Universal Games, Midway(R) and
Konami. PC partners include ATI Technologies Inc. showcasing the RADEON(R) 9800
XT graphics card, the NYKO Air Flo EX is the Official Controller Partner of the
Tour. G4TechTV(R), the cable TV network dedicated to video games, has signed on
again as the Official Television Partner.

Admission is free and game play is
unlimited. For complete details of the tour, including tour locations, event
times, and the latest list of games included on the tour, visit
www.gameliveevents.com

Game Live 2004 Holiday Retail Tour
Schedule – 12 Malls

Friday, November 12th San Diego, CA
Mission Valley

Saturday, November 13th Los Angeles,
CA Glendale Galleria

Sunday, November 14th Ontario, CA
Ontario Mills

 Saturday, November 20th
Dallas, TX Stonebriar

Sunday, November 21st Houston, TX
Katy Mills Friday,

November 26th Baltimore, MD Towson
Town Saturday,

 November 27th Boston, MA
Natick Mall Saturday,

December 4th New Jersey / NY Garden
State Plaza

Sunday, December 5th Philadelphia,
PA King of Prussia

Friday, December 10th Charlotte, NC
Concord Mills

Saturday, December 11th Nashville,
TN Opry Mills

Sunday, December 12th New Orleans,
LA The Esplanade

Show Times Vary – Check Website for
Exact Times

Game Titles on Tour

EA SPORTS(TM)

"NCAA(R) March Madness(TM) 2005"
"NBA 2005" "FIFA Soccer 2005"

EA SPORTS BIG(TM)

"NFL STREET 2" "NBA Street Vol. 3"

EA GAMES(TM)

"GoldenEye: Rogue Agent(TM)" "Need
for Speed(TM) Underground 2" "The URBZ: Sims in the City" "The Lord of the
Rings(TM), The Third Age(TM)"

VIVENDI UNIVERSAL(R)

"Leisure Suit Larry(TM): Magna Cum
Laude" "Men of Valor(TM)" "Tribes(R): Vengeance" "The Bard’s Tale(TM)" "Fight
Club(TM)"

MIDWAY(R)

"Mortal Kombat(R) Deception(TM)"
"Midway Arcade Treasures 2" "NBA Ballers"

KONAMI

"Metal Gear Solid(R) 3: Snake
Eater(TM)"

ADDITIONAL PARTNERS INCLUDE

ATI RADEON(R)

9800 XT – Official Graphics Card

NYKO AIR FLO EX – Official
Controller

G4TechTV – Media Partner OLD SPICE
Red Zone

*All logos and trademarks are the
property of each respective sponsor.

About Game Live Events

Game Live Events, based in
Sausalito, Calif., is the country’s most established producer of computer and
video game tour events. Game Live Events state-of-the-art Gameport Touring
Systems features 49-screen PC or video game capability that enables consumers to
preview top-rated PlayStation(R) 2 computer entertainment system, the Xbox video
game system from Microsoft, Nintendo GameCube (TM) and PC game titles.