Former VP Licensing Europe from Atari moves to Playlogic

Former VP
Licensing Europe from Atari moves to Playlogic

Stefan Layer
joins Playlogic International as COO



11 April 2005
– As of April 1st 2005, industry veteran Stefan
Layer has joined Playlogic International as COO/Vice President Sales,
Marketing and Licensing. Stefan has been working in the games industry for
over ten years of which the last six years he has spent at Atari. His last
position there was as Vice President Licensing Europe.


After graduated
with an Economics (BA) in 1995, Stefan first started working in the games
business at CDV Software AG in Germany as Key Account Manager and Sales
Director. Most recently he has
been working for Atari Europe, where he started in 1999 as Business
Development Manager.


Stefan will be
responsible for Playlogic’s Sales, Licensing and Marketing departments. In
this role he will setup the Playlogic’s licensing strategy, create strategic
co-operations with distribution partners and acquire third party products.


Stefan will expand Playlogic’s value chain by entering new markets and
optimizing exploitation of properties such as purchase by download, games on
demand, interactive TV and mobile games.


Stefan Layer:
“I am glad to be part of the Playlogic team. Playlogic is a

company that is
able to move quickly and prides itself on its adaptive ability to market
conditions and business opportunities.

This enables me to develop and implement some creative and entrepreneurial
solutions, to optimize the value chain. We are researching all possibilities
with regard to bringing a digital entertainment product to the consumer.”


Willem M. Smit,
CEO: “Stefan has a huge network, strong industry knowledge and he creates
business development initiatives and opportunities that perfectly fit within
Playlogics strategy.” 




Playlogic is the largest Dutch
publisher and developer of high-quality games for consoles, PC, mobile phones
and handhelds. Playlogic, its subsidiaries and the studios it cooperates with,
currently have 180/190 employees.


Playlogic International NV
publishes games that are being developed by Playlogic’s own studio Playlogic
Game Factory based in Breda, The Netherlands, as well as games that are being
developed by a large number of studios throughout Europe and the USA.


In total, there are 11 projects
on several platforms on the current release list. New titles will be added
throughout the year, since Playlogic is always looking for additional,
high-quality games.


Come and visit us at the E3: booth number 2340; West Hall.



For further information about
Playlogic, the games she publishes and develops, artwork and press
information, please visit our press section on