Ecko Unltd. Branded Apparel Decks out Gangsters in Style in Vogsters Upcoming CrimeCraft Video Game

July 17, 2009

Ecko Unltd. Branded Apparel Decks
out Gangsters in Style in Vogster’s Upcoming CrimeCraft Video Game

Ecko Unltd. Apparel from Fashion
Icon Marc Ecko Available to Outfit Players in Persistent World Next-gen Shooter
CrimeCraft

Online gaming just got a new dose of
style as Vogster Entertainment, LLC, an international innovator in video game
design and content, announced its collaboration with Ecko Unltd. to incorporate
the famous label’s clothing items in the highly anticipated Persistent World
Next-Gen Shooter (PWNS), CrimeCraft. Ecko Unltd., the urban fashion division of
fashion icon Marc Ecko, has been influencing the style and look of major cities
since the 1990s. The already deep level of character customization in CrimeCraft
will now enjoy an additional real-world feel with the designs of Ecko Unltd.’s
popular street wear line.

As part of an exclusive package for
major retailer Best Buy, players purchasing the game in store or online at
www.bestbuy.com will unlock
an Ecko Unltd. t-shirt for their in-game avatar. Those that pre-order through
Best Buy will additionally receive a pair of virtual *ecko sneakers for their
in-game characters. A variety of Ecko Unltd. apparel will also be available to
all players in CrimeCraft, regardless of purchase location, including hoodies,
jeans and additional t-shirts.

“Marc Ecko has a deep passion for
video games and we at Ecko Unltd. are stoked to be able to outfit some of the
gritty, cool characters in a revolutionary genre-crossing title like CrimeCraft,”
said Marc Fernadez, VP of Marketing for Ecko Unlimited. “Many times in-game
advertising and in-game apparel take the player out of the experience. In this
case, the brands are made for each other and players will be able to equip their
character with the very same real-world apparel they choose to wear.”

“The Marc Ecko name and his many
brands are synonymous with cutting edge designs that influence the stylish urban
look,” said Mario Kroll, Director of Marketing at Vogster. “Given the theme and
setting of CrimeCraft, incorporating Marc Ecko’s apparel and brands is a natural
fit and helps draw the player deeper into the story with cool character clothing
reflecting an increase in reputation and influence in the game.”

The highly anticipated CrimeCraft is
slated to ship for PC on August 25, 2009.

CrimeCraft is a Persistent World
Next-gen Shooter (PWNS) that blends a gripping, action-packed shooter experience
with the best community and role-playing elements found in massively
multi-player games. CrimeCraft is set in a gritty fictional city of the near
future, following an ecological disaster of unprecedented scale, where the price
of life is far less valuable than one’s reputation. Join thousands of players
online as you learn the rules of the street, build your own gang and do whatever
it takes to survive amidst the chaos. Earn a reputation. Build a gang. Kill the
competition. For more information, please visit
www.crimecraft.com.