In his MI6 keynote address, EA Sports President Peter Moore explained that one of the company’s next goals is to become number one in the social games space. With Zynga currently residing at the top with their ‘Ville series of games, EA is setting its sights high. Moore is confident: “We aren’t far behind, and we’re confident that we can catch up.”
Moore says that this is just one of many efforts the company has made to position themselves in future markets. “Our competitors scoffed when we invested in social gaming, by buying Playfish,” he said. “They scoffed at our direct-to-consumer models. But we are number one in mobile games, number one in casual games and number two in social games.”
While EA is diving headfirst into these new markets, Moore says competitors are nervous about change: “People want to know how they can keep getting $60 for games while social and online games are free or when iPad games are a fraction of the cost. But change is good. Change brings more consumers into gaming. Consumers are driving the changes and, in the end, they always win.”
EA has a good thing going. While they can brag about their dominance in these new markets, they’ve still got big retail games like Battlefield 3 in the pipeline. But how far do these changes go? How long until the triple-A, $60 game is gone completely?