EA to Launch LITTLEST PET SHOP Spring Before Daffodils Bloom

January 5, 2009

Spring Before Daffodils Bloom

Latest Nintendo DS Game for Girls
Set to Expand Critically-Acclaimed LITTLEST PET SHOP Digital Collection

Electronic Arts Inc. today announced
that spring fever has arrived early with work underway to launch LITTLEST PET
SHOP Spring for the Nintendo DS in March 2009. Targeting 6-10 year old girls,
the game will be the sixth offering in the LITTLEST PET SHOP interactive gaming
lineup following the highly successful Wii, PC and three Nintendo DS (Winter,
Garden, Jungle) released in fall 2008.

Inspired by the Hasbro, Inc.
blockbuster toy line, LITTLEST PET SHOP Spring for the Nintendo DS will feature
a festive and colorful spring environment for girls to explore alongside their
favorite sidekicks, including six new, exclusive pets. The fun also gets turned
up with all-new playsets as well as four new mini-games for a total of 20
including those from previous Nintendo DS versions. Accessory choices will also
expand allowing pets to step into spring in high style. With the addition of 20
new accessories, girls will be able to select from well over 100 hats, glasses,
scarves and other fun items.

“The response to our LITTLEST PET
SHOP video games has been overwhelmingly positive and shown that girls want
quality games, too,” said Chip Lange, Vice President and General Manager of EA
Hasbro. “The team has been barraged with fan mail and girls are already
clamoring for the next version so they can keep expanding their LITTLEST PET
SHOP digital collection. We think they’ll be really excited about the Spring
theme and it is scheduled to land at retail just in time to hop into Easter

“EA has done a tremendous job of
taking one of the most popular toy brands among young girls and bringing it to
life on digital platforms,” said Mark Blecher, General Manager of Digital Media
and Gaming at Hasbro. “The performance of the first wave of LITTLEST PET SHOP
games launched in the fall was amazing and we don’t expect the momentum behind
this property to slow down anytime soon.”

LITTLEST PET SHOP Spring is rated
“E” for Everyone and will carry an MSRP of $29.99.