EA Throws A Party With Boom Blox Bash Party For Wii

May 19, 2009

EA THROWS A PARTY WITH BOOM BLOX
BASH PARTY FOR Wii

Highly-Anticipated Sequel from EA
and Steven Spielberg Features Even More Blox-busting Action for the Ultimate
Social Wii Gaming Experience

It’s time to throw, bash, and party,
as the EA Play Label of Electronic Arts Inc. (NASDAQ: ERTS) announces BOOM BLOX™
Bash Party for Wii™ has shipped to stores in North America today and will hit
stores in Europe beginning May 28. EA and Steven Spielberg continue their
collaboration to bring players this highly-anticipated sequel to last year’s
critically-acclaimed BOOM BLOX™ game for Wii, which earned more than a dozen
awards and received recognition from parenting organizations, media outlets and
the gaming industry. With more than 400 new levels, stunning new worlds, and
twice as much multiplayer game play, BOOM BLOX Bash Party brings tons of
action-packed fun for the whole family.

“The original BOOM BLOX really came
from a need to bring families back into the same space playing games together,”
said Steven Spielberg. “We had so many more creative ideas that we wanted to put
into the sequel, and BOOM BLOX Bash Party really takes the original concept to a
whole new level of interactive family gaming.”

BOOM BLOX Bash Party features nearly
twice as many multiplayer challenges as the original BOOM BLOX making it the
ultimate party game! Players will have a blast playing with or against friends
in co-op, versus and new team-based challenges. Whether playing solo or with
friends, BOOM BLOX Bash Party will have players off the couch, throwing, bashing
and slinging blox like never before!

In addition to the more than 400 new
levels in BOOM BLOX Bash Party, players can also easily download new levels
created by EA and the BOOM BLOX Bash Party community at no additional charge
with an Internet-connected Wii. EA will make 40 additional levels available at
launch with many more to come. In addition, players can create their own levels
using the game’s enhanced Create Mode, and submit those levels to be posted and
made available to the community. Over time, BOOM BLOX Bash Party owners will
have access to many more downloadable levels in addition to those already
included in the game.

"We are thrilled to be able to offer
players a constant stream of new and exciting levels in BOOM BLOX Bash Party,”
said Amir Rahimi, Senior Producer. “The EA team has been working hard creating
exciting new levels that will be made available over time, and we cannot wait to
see the passion and creativity the BOOM BLOX Bash Party community members put
into making their own shared levels.”

EA takes the destruction to new
heights with four stunning new themed worlds including Space, Pirate, Heroic and
Show Time! Players will experience action puzzle game play in new physical
environments like zero gravity and under water. Players will also encounter
exciting new block types, like Virus, Conveyor and Push blox; new block shapes
like cylinders and wedges, and engaging new tools, like the cannon and the
slingshot. A new cast of characters, as well as favorites from the original BOOM
BLOX, are now part of the puzzle-solving strategy. Players can now throw, grab
or sling them, and watch them fly, knocking down blox and causing eye-popping
explosions!

Developed by the EA Casual Studios,
BOOM BLOX Bash Party is rated E for Everyone by the ESRB and 3+ by PEGI. The
game has a US MSRP of $39.99. For more information, visit
http://boomblox.ea.com