EA Strikes an Exclusive Deal for FIFA 11

Electronic Arts is no rookie into the tactic of making sure their sports titles are better than the competition. Whether that be buying exclusive rights to the sports completely or by striking deals with companies, they get it done.

EA Sports has signed a partnership with the Premier League to bring it exclusively to all those who buy FIFA 11. The Premier League is an English professional league for association football clubs. At the top of the English football league system, it is the country’s primary football competition. Contested by 20 clubs, it operates on a system of promotion and relegation with The Football League. EA says the the deal, “further establishes EA SPORTS and its FIFA Soccer franchise as the ultimate, authentic soccer gaming experience.”