EA Spotlights Blockbuster Titles at E3

May 27, 2009


E3 Titles Showcase Quality, Innovation, Online Experiences and Focus on
the Wii

Electronic Arts Inc. today revealed the games it will present
at the Electronic Entertainment Expo (E3) at the Los Angeles Convention Center (LACC)
June 2 – 4. The year’s lineup features blockbuster franchises, new intellectual
property as well as ten titles for the Wii.

“This year at E3, we have an incredible slate of games for the
Nintendo Wii, PS3, Xbox 360, PC, Mac and mobile devices,” said EA’s CEO John
Riccitiello. “Our creative teams are developing some of the most innovative
experiences on any platform. We couldn’t be more proud of the games we’re
presenting this year.”

EA will kick off E3 with a press briefing hosted by John
Riccitiello to highlight many of the company’s creative leaders and top titles
from EA. For all the latest information on EA’s games, plus photos, videos, and
interviews from the EA booth during E3 2009, visit

Titles which will be previewed in EA’s booth (#1501) at the
Los Angeles Convention Center include:


The ultimate two-man private military team of Salem and Rios
return in ARMY OF TWO: THE 40th DAY, where they must fight to survive a
carefully orchestrated series of catastrophes that are dragging the city of
Shanghai to the brink of disaster. The game has been built from the ground up
with a focus on an incredible cooperative experience. A bigger playbook of
features and a new arsenal of co-op moves are available to both players to
perform at any time, opening up fresh strategies and choices. The result is a
bigger, deeper, more organic and immersive co-op experience that lets players
put their best two-man tactics to use whenever and wherever they want.

Platforms – Xbox 360®, PLAYSTATION®3 and PSP®

Ship Date – Winter

ESRB Rating – Rating Pending

Battlefield: Bad Company™ 2

Specializing in online vehicle warfare since 1942 — In
Battlefield: Bad Company 2, DICE brings its best-in-class online vehicle warfare
to a spectacular new level. By pushing destruction to new heights and delivering
a host of land, sea and air vehicles, players will experience all-out-warfare
like never before. Whether its intense battles online or in the single player
campaign, players must use every weapon and vehicle at their disposal to survive
and conquer. This unprecedented action unfolds on the battlefield to bring a new
level of excitement to vehicular warfare never before experienced in a modern
warfare action game.

Platforms – Xbox 360, PLAYSTATION 3 and PC

Ship Date – Q1 2010 (calendar year)

ESRB Rating – Rating Pending

Brtal Legend™

From the mind of Tim Schafer and Double Fine Productions comes
Brtal Legend, a 3rd person action game starring Jack Black as the ultimate
roadie Eddie Riggs. Rich in combat, imagery and storytelling, Brtal Legend
delivers lighter-flicking fun sure to melt your face off, and will be playable
for the first time in the EA booth.

Platforms – PLAYSTATION 3 and Xbox 360

Ship date – Rocktober 13th in North America, Rocktober 16th
in the UK and Europe

ESRB – Rating Pending

Dante’s Inferno™

From Visceral Games™, award-winning creators of last year’s
critically-acclaimed Dead Space™, comes one of 2010’s most highly anticipated
3rd person action adventure games, Dante’s Inferno. Based on part one of Dante
Alighierei’s classic poem “The Divine Comedy,” EA’s Dante’s Inferno takes gamers
on an epic adventure through Dante’s nine circles of hell – limbo, lust,
gluttony, greed, anger, heresy, violence, fraud and treachery. The game features
a highly responsive, addictive combat system, which players will need to take
Dante through a gauntlet of unimaginable evils as he fights to recapture the
soul of his beloved Beatrice.

Platforms – Xbox 360, PLAYSTATION 3 and PSP

Ship Date – Q1 2010 (calendar year)

ESRB – Rating Pending

Dead Space™ Extraction

From Visceral Games comes Dead Space Extraction, the thrilling
prequel to last fall’s award-winning Dead Space, built from the ground up
exclusively for the Wii. In Dead Space Extraction gamers will experience the
panic before the terror through the eyes of a handful of space colonists
desperately struggling to escape from a horrific infection on the Aegis VII
mining colony. The game introduces Lexine, a new heroine in the Dead Space
universe, and it quickly becomes clear that protecting her may be the crew’s
only hope for survival in one of the most cinematic action-horror game
experiences ever made for the Wii.

Platforms – Wii

Ship Date – Fall 2009

ESRB – Rating Pending

Dragon Age™: Origins

Award-winning RPG developer, BioWare™ invites players to
experience their deepest RPG to date. For thousands of years, the Grey Wardens
have been the guardians of the land. Now with an ancient evil on the rise again,
it is up to players to unite the shattered lands and slay the corrupted dragon
known as the Archdemon. In Dragon Age: Origins, players must make ruthless
decisions and be willing to sacrifice their friends and loved ones for the
greater good of mankind. At E3 2009, BioWare will be debuting one of the
deadliest creatures in the game and will reveal how romance can have a
significant impact on the adventure.

Platforms – PC, Xbox 360 and PLAYSTATION 3

Ship Date – Fall 2009

ESRB – Rating Pending


EA SPORTS Active is an innovative, virtual fitness product
that offers personalized, customizable workouts that can be done from the
comfort of home. Developed in collaboration with fitness experts, EA SPORTS
Active is a fun and cost-effective way to achieve a healthy lifestyle. Users
will get their heart pumping through interactive circuit workouts from more than
25 different activities and exercises that target the upper and lower body, as
well as cardio. Similar to a personal trainer, the program provides clear
instruction, feedback on technique and encouragement, while also providing
calories burned in real time. To help get started users can also choose to take
the 30-Day Challenge, a fitness road map designed to provide tangible fitness
goals with the guidance of the virtual trainer. EA SPORTS Active includes
software, a specially-designed leg strap that holds the Wii Nunchuk™ controller
to track lower body movements, as well as a resistance band to increase the
intensity to upper body exercises. The program can support two players at one
time, and is compatible with the Wii Balance Board™, which will add components
to the sports drills.

Platforms – Wii

Shipped – May 19, 2009

ESRB – E for Everyone

EA SPORTS™ Grand Slam® Tennis

EA SPORTS Grand Slam Tennis, launching first on the Wii, makes
users feel like they are playing championship tennis in the comfort of their
living rooms. The Wii MotionPlus™ accessory elevates the authentic tennis
experience to a higher level with precise ball placement and added shot depth.
With the accessory, tennis fans will appreciate the freedom to control the
backswing of champions like John McEnroe, Serena Williams, Roger Federer or any
one of the in-game players, as well as have the ability to run around a forehand
or backhand. EA SPORTS Grand Slam Tennis is developed by EA Canada in Vancouver,

Platforms – Currently on Wii; additional platforms later in
the year

Ship Date – June 8, 2009 in North America; Street Date –
June 12, 2009 in Europe

ESRB – E for Everyone


From EA Canada, FIFA 10 will deliver what matters most to fans
by refining the critical fundamentals in gameplay, responding to feedback from
more than 250 million online games played and innovating player control.

Platforms – PLAYSTATION 3, Xbox 360, Wii, PC, PlayStation®2,
Nintendo DS, PSP® and mobile

Available in October 2009 in North America and Europe
(Europe’s street date is in Q2 FY10)

ESRB – Rating Pending

Fight Night Round 4

The champ is here! EA SPORTS challenges you to step into the
ring with Fight Night Round 4. This highly anticipated iteration of the
critically acclaimed franchise has perfected every jab, slip, and punch in the
sport of boxing to bring you the most realistic fighting experience to date.
With an advanced physics system, stunning graphics, and deep gameplay and
feature enhancements, Fight Night Round 4 is putting the science back in the
sweet science.

Platforms – PLAYSTATION 3 and Xbox 360

Ship Date – June 30, 2009 in North America; Street Date in
the UK – June 26, 2009, rest of Europe July 3, 2009 (Europe’s street date is in
Q1 FY10)

ESRB – T for Teen

Games from EA Mobile

EA Mobile’s iPhone™ and iPod® touch games have consistently
made it into Apple’s top 25 apps, and will be showcased at E3! The first is the
highly-anticipated The Sims™ 3, which lets players manipulate their Sims
destinies on the go. EA will also be giving sneak peeks into two thrilling
action titles that have yet to be released – save the galaxy from peril in Mass
Effect™ Galaxy, or use the touch screen to conquer enemies in Command & Conquer™
Red Alert™. And lastly, swing by the booth to line up a perfect putt on the
green with Tiger Woods PGA TOUR®.

Platforms – iPhone and iPod touch

G.I. JOE™ The Rise of Cobra™

G.I. JOE The Rise of Cobra for all major video game consoles
features an exclusive storyline that picks up where the live-action movie, from
Paramount Pictures and Spyglass Entertainment, in association with Hasbro,
leaves off, allowing players to re-create and re-live the greatest moments from
the film, cartoon series and action figure toy line. The game offers 16 playable
characters – four of which are unlockable COBRA characters – each with unique
abilities and weapons. Adding to the adrenaline rush is an intense single-screen
co-op mode allowing two players to easily unite as a team in a classic struggle
between good and evil to defeat the powers of COBRA.

Platforms – Xbox 360, PLAYSTATION 3, Wii, PlayStation 2, PSP,
Nintendo DS and mobile devices

Ship Date – August 2009

ESRB Rating – E10+ for Nintendo DS; Rating Pending for
console and PSP versions

Harry Potter and the Half-Blood Prince™

Relive the thrills, action, and excitement of the Harry Potter
and the Half-Blood Prince™ movie this summer! From EA and Warner Bros.
Interactive Entertainment, the Harry Potter and the Half-Blood Prince video game
takes you to Hogwarts to help Harry survive a fraught sixth year. Engage in
exciting wizard duels, mix and brew magical ingredients in Potions class, and
take to the air to lead the Gryffindor Quidditch team to victory.

Platforms – Wii, PLAYSTATION 3, Xbox 360, PlayStation 2, PSP,
Nintendo DS, PC, Mac and mobile devices

Ship Date – June 30, 2009 in North America; Street Date –
July 3, 2009 in Europe (Europe’s street date is in Q1 FY10)

ESRB Rating: E 10+ (ESRB)


New from the EA Play Label is LITTLEST PET SHOP ONLINE, an
innovative, beautifully designed, safe online entertainment and community
destination for girls based on the globally popular LITTLEST PET SHOP brand. The
web-based LITTLEST PET SHOP ONLINE world is a girl’s gateway to fun and exciting
online games and tons of activities, tools to customize and play with her
favorite LITTLEST PET SHOP pets, and daily events to connect with friends and
make new ones, too. LITTLEST PET SHOP ONLINE is a fun online community that
stretches the imagination and allows girls to enter the coolest LITTLEST PET
SHOP world ever.

Platforms – Online

Ship Date – Fall 2009

ESRB – Rating Pending

Madden NFL 10

Experience first-hand what it’s like to Fight for Every Yard
in Madden NFL 10 for Xbox 360 and PLAYSTATION 3. With the all-new Pro-Tak
animation technology, players have more control over the outcome of each play.
Whether driving a receiver towards the first down, or battling for a fumble at
the bottom of a pile, the play won’t end until the whistle blows. Add to that
the most immersive broadcast presentation and online innovation in franchise
history, and Madden NFL 10 captures the authenticity and emotion of the NFL like
never before. This year, Madden NFL 10 arrives on the Wii with breath-taking
visuals that will captivate both seasoned veterans and newcomers to the
franchise. Completely redesigned and built from the ground up, Madden NFL 10
introduces a unique art style that will define the look of sports games on the
Wii. All-new player models embody characteristics of your favorite athletes,
plus new larger-than-life stadiums showcase the unique details found at each of
the 32 NFL fields. Madden NFL 10 epitomizes what fun looks like on the Wii,
delivering the most social and dynamic experience from the franchise to date.
Quick, exciting game modes ensure that anytime is the right time for Madden NFL
10 on the Wii.

Platforms – Xbox 360, PlayStation 2, PLAYSTATION 3, PSP and

Street Date – August 14, 2009

ESRB Rating – E for Everyone

Mass Effect™ 2

Mass Effect 2 is the gripping dark second chapter in the Mass
Effect Trilogy, where players must recruit a diverse team of specialists who
possess their own distinct and powerful skill sets as they embark on a suicide
mission to save mankind. At E3 2009, Commander Shepard’s fate will finally be
revealed in the explosive debut of Mass Effect 2.

Platforms – Xbox 360 and PC

Ship Date – Early 2010

ESRB – Rating Pending

MySims™ Agents

In MySims Agents on the Wii, players take on the role of a
special agent hired to foil the sinister plans of Morcubus, lord of the criminal
underworld. By recruiting different MySims, each with their own special
characteristics, players can build up their very own crime-busting dream team.
From tracking footprints and using forensics to picking locks, hacking into
computers, following leads and collecting clues, players must rely on their
wits, skills and trusty gadgets to piece together the clues to solve the
mystery. Jump aboard the jet to reach an ancient temple, a spooky mansion or an
icy mountaintop chalet in search of clues that lead players closer to the
sinister Morcubus. Return from the adventure with cool treasures that players
can use to construct and customize their headquarters and make it their own.

Platforms – Wii and Nintendo DS

Ship Date – Fall 2009

ESRB Rating – Rating Pending

NCAA® Football 10

NCAA Football 10 brings an unparalleled college game day
experience to football fans across the nation. True to the tradition of the
award-winning franchise, NCAA Football 10 continues to push the bar on
innovation with new online modes. NCAA Football 10 will bring the excitement of
college football to fans across the nation like never before with the all-new
Season Showdown. In this new mode, every game counts as fans declare their
loyalty to a favorite school and give the ultimate show of support in a
nationwide competition for pride. In addition to Season Showdown, NCAA Football
10 introduces TeamBuilder, an all-new, online create-a-school feature that will
revolutionize the user’s ability to produce personalized content. A football
fan’s dream, TeamBuilder will enable users to experience the excitement and
pageantry of college football, defined by their own personalized creations.

Platforms – Xbox 360, PlayStation 2, PLAYSTATION 3 and PSP

Street Date – July 14, 2009

ESRB Rating – E for Everyone

NHL 10

From EA Canada, NHL®10 delivers a new, physical brand of
hockey that includes first-person fighting to match the physical and emotional
intensity real-world players endure in pursuit of a Stanley Cup™ Championship.
The franchise that has won 19 sports game of the year awards since 2007 begins a
new era with gameplay innovations that include all-new board play that lets you
shield the puck with your body along the boards, kick-pass it to teammates, or
pin an opponent, post-whistle action to instigate scrums, draw penalties, and
fight, spectacular new ways to score like shooting from the knees and a new 360
precision passing mechanic that delivers precise control over the speed and
direction of passes.

Platforms – PLAYSTATION 3 and Xbox 360

Ship Date – September 2009

ESRB – Rating Pending

Need for Speed™ NITRO

Developed specifically for the Wii and Nintendo DS, Need for
Speed NITRO delivers the fun and exhilaration of high-speed racing, combining
the franchise’s trademark attitude and car culture with deep and thrilling
gameplay. Hitting retailers worldwide in November, gamers must battle through
the mayhem of aggressive cops, master the art of drifting to gain boost at 150
mph, and prove themselves across five mega cities at a silky smooth 60 FPS. With
a nearly limitless visual customization system, not only can players design
their dream car, but they can also create a personal graffiti style to attach to
their ride. As they edge out competitors, their graffiti will dominate the
world, vibrantly painting a story of racing supremacy. All this combined with
fresh modes, tracks and locations make Need for Speed NITRO one of this Fall’s
most innovative and exciting arcade racers for the Nintendo platforms.

Platforms – Wii and Nintendo DS

Ship Date – November 2009

ESRB – Rating Pending

Need for Speed™ SHIFT

Need for Speed SHIFT combines a groundbreaking cockpit
experience, world-class physics, stunning pixel-perfect car models, and
authentic race tracks to create one of the most intense racing experiences ever.
Players are thrust into the loud, visceral, intense, athletic experience of
racing a car on the edge of control through the combination of perception based
G-forces, the hyper reality of the cockpit view and the brutal experience of a
first person crash dynamic. A highly sophisticated AI system ensures that AI
opponents will react and perform based on the player’s aggression and overall
driving skill thus creating race experiences for all skill sets. Need for Speed
SHIFT is the first racing game to accurately reflect the true driver’s

Platforms – Xbox 360, PLAYSTATION 3, PC and PSP

Ship Date – September 17 in Europe and September 22 in North

ESRB Rating – Rating Pending

Spore™ Hero

Created exclusively for the Wii, Spore Hero delivers the
unmatched creative freedom of Spore in an accessible, story-driven
action-adventure. Set in a rich and vibrant 3D world, Spore Hero empowers
players to create their own Hero as they embark on an epic quest to fight to
save their new home world from destruction as a dark force threatens the planet.
Taking full advantage of the Wii controls, Spore Hero engages players in heated
battles, humorous missions, curious puzzles and more. Throughout the game,
players will collect more than 250 parts with unique abilities and experience
the unparalleled customization of the revolutionary Spore Creature Creator
enhanced for the Wii. A combative multiplayer mode will be unveiled at the EA
booth at this year’s E3 and available for hands-on play.

Platforms – Wii

Ship Date – Fall 2009

ESRB – Rating Pending

Spore™ Hero Arena

Spore Hero Arena catapults Nintendo DS players into a 3D
galaxy filled with fun, intense arena-based combat. Players create a unique
gladiator Hero creature and guide it from planet to planet as they fight
dangerous enemy creatures and complete special missions, collecting new parts
and abilities to gain upgrades along the way. By combining special abilities,
parts, and upgrades, players create a fighting style of their own in hopes of
stopping an evil force and save the galaxy. Built with multiplayer capabilities
in mind, Spore Hero Arena allows players to battle with up to three friends
locally or play with a friend over Wi-Fi. Players will have hands-on time with
Spore Hero Arena for the first time at the EA booth at this year’s E3.

Platforms – Nintendo DS

Ship Date – Fall 2009

ESRB – Rating Pending

The Sims  3

Let there be Sims! In The Sims 3 you can create lifelike Sims
with a unique personality and take them anywhere in the neighborhood. The
powerful Create-a-Sim tool allows you to create Sims that are more realistic
that ever. Select from dozens of personality traits such as brave, artistic,
kleptomaniac, clumsy, paranoid and romantic. With Create-a-Sim, you can create a
limitless number of truly unique Sims. The Sims 3 allows for infinite
possibilities to design the interior and exterior of your Sims’ surroundings
using the Create-a-style feature. Additionally, you can enjoy the challenge of
short-term and long-term goals and then reap the rewards! Based on personality
traits, skills and career choices, your Sims have short and long term Wishes
that provide constant fun challenges and so many things to do and achieve. You
have the ultimate freedom to choose whether to fulfill their destiny, giving
them lifetime happiness and rewards or not! Register your copy of The Sims 3 for
PC and Mac at www.TheSims3.com 
to enjoy the robust online and community features unique to your game including
an all-new town called Riverview that you can download for no additional charge
once you register*. You will also gain access to 1,000 free SimPoints to
purchase items from The Sims 3 Store to customize your Sims appearance and
houses in all-new ways. Be the director of your Sims’ movies by capturing clips
during your gameplay, visiting the official site, and editing the soundtrack,
story, and transitions, then share it with the world. See what you can create
with The Sims 3.

Platforms – PC, Mac, iPhone, iPod touch and mobile devices

Street Date – June 2, 2009

ESRB Rating – T for Teen

* INTERNET CONNECTION required. See product pack or digital
distribution rules for details.

Tiger Woods PGA TOUR® 10

Tiger Woods PGA TOUR® 10 on the Wii will support the
innovative Wii MotionPlus accessory and give players a near-perfect 1:1 swing.
Golf fans will experience an authentic swing motion and be able to work the ball
from tee box to green. For the first time in franchise history, take on one of
the toughest tests in golf – the U.S. Open at Bethpage Black. All-new to Tiger
Woods PGA TOUR 10 is EA SPORTS Live Tournaments, where gamers go to prove
themselves against the best players online and play alongside actual PGA TOUR
pros during real-world tournament events. Fight a multitude of tough courses,
real-time weather conditions, the challenge of online tournaments, and more –
Tiger Woods PGA TOUR 10 provides an inside-the-ropes experience like never

Platforms – Wii, Xbox 360, PLAYSTATION 3, PlayStation 2 and

Ship Date – June 8, 2009 in North America; Street Date –
July 3, 2009 in Europe (Europe’s street date is in Q1 FY10)

ESRB Rating – E for Everyone

In addition to the titles on the show floor, several titles
will be shown in meeting rooms 406 and 407 on the second level in the concourse
hall in the LACC, which is accessible to anyone with Exhibitor, VIP Retailer,
Second-level Meeting Room or Press Badges. Titles shown in room 406 include The
Sims 3, Harry Potter and the Half Blood Prince, Need for Speed Nitro, Tiger
Woods PGA TOUR 10, Need for Speed Shift and EA SPORTS Grand Slam Tennis. Titles
shown in room 407 include Dragon Age: Origins, Brutal Legend, Mass Effect 2,
Dante’s Inferno as well as The Saboteur™:

Also featured at E3 will be:

Battlefield 1943

Battlefield 1943 is a premium arcade title that delivers
endless hours of 24-player First-Person Shooter action on popular maps inspired
by Battlefield 1942™. The game will have players battling over three tropic
locations: Wake Island, Guadalcanal and Iwo Jima. These maps have now been
updated with the DICE Frostbite™ engine, providing destructibility to the
battlefield and leaving players with almost nowhere to hide. Gamers play as the
US Marines or the Imperial Japanese Navy, competing by land, air and sea. They
have the freedom to pick their path in battle – be it as a rifleman crawling
through the trenches, a steel fisted tank commander, or a dog fighting ace pilot
that rules the skies! Battlefield 1943 will be playable at the Electronic
Entertainment Expo (E3 Expo) at the intersection of West Hall & Concourse

Platforms – Xbox 360, PLAYSTATION 3 and PC

Ship Date – Summer 2009 on console; September 2009 on PC

ESRB Rating – T for Teen

The Saboteur

Fight, climb, and race your way through a uniquely stylized
version of Nazi-occupied France in Pandemic Studios’ upcoming action sandbox
game The Saboteur. Meet Sean Devlin, the daredevil hero of The Saboteur – a
street-tough Irish racecar driver turned resistance fighter in 1940s Paris,
where the women are sexy and the missions are epic.

Platforms – PLAYSTATION 3, Xbox 360 and PC

Ship date – Fall/ Winter FY10

ESRB – Rating Pending


For All E3
2009 News and Announcements