EA SPORTS NHL 10 Delivers New Standard for Physical Play

May 14, 2009

EA SPORTS NHL 10 Delivers New
Standard for Physical Play

Platinum-Selling Franchise
Authentically Replicates Emotion & Intensity of Playoff Hockey

Electronic Arts Inc. today announced
that EA SPORTS has innovated a new, physical brand of hockey that includes
first-person fighting in NHL 10 to match the toughness and emotional intensity
real-world NHL players endure in pursuit of a Stanley Cup Championship.

The franchise that has won 19 sports
game of the year awards over the past two years begins a new era with gameplay
innovations that deliver a new standard of toughness, the emotion of playoff
hockey on the ice and in the arena, and over 200 gameplay refinements that
replicate the skill and finesse that every fan sees throughout the NHL playoffs.

A new first-person fighting engine
enables players to trade punches with an NHL tough guy. Feel what it’s like to
be on the ice in the skates of an NHL player to throw and dodge punches. Grab
and tug an opponent’s jersey to land a punch that ignites the fans and sparks
your team to victory. Challenge a skill player and an opposing team tough guy
will step in to settle the score.

On ice toughness and intimidation is
taken to a new level in NHL 10 where winning one-on-one battles for possession
of the puck along the boards becomes a test of will and skill. Utilizing an
all-new board physics engine, players can use their body to shield the puck on
the boards and then kick-pass it to teammates. Bigger, stronger players pin
opponents to the boards while fanatical fans bang on the glass, just like real
life. Fore-check defenders, pressure the puck and finish checks to intimidate
your opponent into mistakes. Players fatigue, bobble passes, and avoid
collisions under threat of constant physical pressure. Inspire teammates, ignite
the fans and change the momentum of a game by instigating scrums, drawing
penalties, and mixing it up — all after the referee blows the whistle!

“This is the most authentic
simulation of hockey we have ever created,” said Producer David Littman, a
former NHL and minor league goaltender now in his eighth year working on the NHL
franchise. “The Stanley Cup is the most difficult trophy in all of sports to win
and NHL 10 replicates the emotion, intensity and toughness players require to
win the Cup.”

NHL 10 features more than 200
gameplay refinements that replicate the skill and finesse of hockey and deliver
the most responsive and authentic action ever for the series. Players can
one-time loose pucks, score from their knees, knock pucks out of the air and
lift a leg to fake a shot on goal. A new 360 precision passing mechanic
delivers control over the speed and direction of passes so players can bank
passes off the boards or play the puck into space for teammates to skate on to
it. Plus, all-new interactive crowds bring the emotion of playoff hockey to life
with towel-waving fans, glass bangers and crowds that react to the action on the

Prove you are tough enough to quiet
the crowd, silence the opposition and survive a playoff run to lift the Stanley
Cup in NHL 10.

NHL 10 will be available in stores
this September for the PLAYSTATION 3 and Xbox 360 with an MSRP of $59.99. It is
developed under the EA SPORTS brand by EA Canada in Burnaby, B.C. The game has
not been rated.