EA Sports Creates FIFA 09 Ultimate Team for Record Number of FIFA 09 Online Gamers

February 10, 2009

EA Sports Creates FIFA 09
Ultimate Team for Record Number of FIFA 09 Online Gamers

FIFA 09 Ultimate Team Enables
Gamers To Create And Collect Their Fantasy Team To Compete Online

Electronic Arts Inc. today announced
the development of a unique, downloadable game mode called FIFA 09 Ultimate Team
that will deliver a strategic new online experience to the award-winning EA
SPORTS FIFA Soccer 09 on the PLAYSTATION 3 and Xbox 360. FIFA 09 Ultimate Team
challenges gamers to collect or create the most talented soccer players in the
world, develop them into a dream team and then compete online against a legion
of challengers to be crowned the ultimate team.

Winner of 25 international game
quality awards, FIFA Soccer 09 is the most popular EA SPORTS game played
online*. Over 141 million games of FIFA Soccer 09 have been played on the
PLAYSTATION 3 and Xbox 360 by gamers connected online since the game’s European
launch on Sept. 25, 2008. An average of 1.25 million games are played online
daily, which is a 321 percent increase over FIFA Soccer 08. FIFA 09 Ultimate
Team expands the FIFA Soccer 09 online experience by delivering the ultimate
fantasy in club soccer to the record number of individuals playing while
connected online.

Click here to see a new
trailer for FIFA 09 Ultimate Team.

“Online is the next great frontier
in sports gaming. We are seeing a record number of individuals globally playing
FIFA Soccer 09 online so we are focused on developing games that maximize the
online experience,” said Andrew Wilson, Vice President & Executive Producer for
the franchise. “A dedicated team developed FIFA 09 Ultimate Team and they have
created a game within the game, delivering a strategic new way to play FIFA
Soccer 09 that will create hundreds of additional hours of playing time.”

FIFA 09 Ultimate Team challenges
gamers to collect 30 different types of bronze, silver and gold virtual cards,
including Player, Staff, Contract, Formations, and Tactics, to create their
fantasy team. Strategically collect and manage players and different types of
cards, and then set the match strategy to win. Carefully select or trade for the
right Manager, then choose the best Tactics and Formations that forge the team
chemistry necessary to take your club to the top. Plus, deal Gameplay cards on
your opponent at key moments of any match for a tactical advantage.

Live the ultimate dream in FIFA 09
Ultimate Team. Create yourself in game, line up alongside your heroes and
captain your squad to glory. Customize everything from players and stadiums to
the kits and badges, creating the world’s next great soccer club. Compete
offline and online to earn more valuable cards or trawl the market for the ones
needed to complete a winning team. Climb the league table or compete in knockout
tournaments for the most coveted trophies, where the opposition becomes more
difficult after each victory.

Feel the exhilaration as you take
your carefully assembled squad into matches and tournaments online against the
most formidably talented teams ever assembled—and out play them. Here is the
ultimate test of your skills as a player and manger. Write your own legend with
FIFA 09 Ultimate Team.

FIFA 09 Ultimate Team will be
available as a download to FIFA Soccer 09 beginning March 19, 2009. Fans will be
able to experience the new game mode by creating a team with a starter package
of players and virtual cards and play a five game trial before deciding to
purchase the FIFA 09 Ultimate Team mode. FIFA Soccer 09 is required.

For more information about FIFA 09
Ultimate Team visit
. FIFA 09 Ultimate Team, scheduled for worldwide
release on March 19, is developed by EA Canada in Vancouver, B.C. It is rated
“E” for everyone by the ESRB and 3+ by PEGI.


* based on average daily online
users between Sept. 25, 2008 and January 26, 2009.