EA Sports Active has a Record Setting Start

June 1, 2009


EA Announces Second Installment in the New Line of Virtual Fitness Products

EA SPORTS™, a label of Electronic Arts Inc.,
announced today that EA SPORTS Active™ has eclipsed 600,000 units sold
worldwide at retail in less than two weeks on the market. EA SPORTS Active,
which hit stores on May 19th in North America and by May 22nd worldwide*, is
a virtual fitness product developed exclusively for the Wii™ and offers the
benefit of a personal trainer in a box with customizable workouts that can
be done from the comfort of home.

“We’re delighted by the overwhelming response
to EA SPORTS Active,” said Peter Moore, President, EA SPORTS. “This is, by
far, the most successful launch of any Wii title in EA history, and even
more encouraging is that our second week sales worldwide were as strong as
our first week. Not only are we off to a great start at retail, but the
feedback from people who are getting off the couch, breaking a sweat and
using EA SPORTS Active to support living a healthier lifestyle, is that it
is changing their lives.”

Critics and consumers alike have praised EA
SPORTS Active. “EA SPORTS Active finally bridges the gap between house and
gym, earning it top honors as the best exercise game currently out for the
Wii,” according to 1up.com. In its five star review, Green Pixels says, “EA
SPORTS Active easily wins top honors in this rapidly growing genre.”

EA SPORTS will expand the genre this holiday
season with a new expansion pack for EA SPORTS Active, designed to work with
the product just released. The expansion pack will bring the EA SPORTS
Active workout to the next level by adding more challenge and variety, and
users will keep their heart pumping through interactive circuit workouts
featuring 30 brand new activities and exercises that target the upper and
lower body, as well as cardio.

New to the EA SPORTS Active expansion pack
will be an emphasis on core exercises including curl ups, crunch & punches,
and a warm up/cool down feature. Sports activities will include step
aerobics, an obstacle course, squash and water skiing, while a new emphasis
on combinations will populate the upper and lower body exercises. An all-new
presentation will bring users to the tropics and will immerse them in warm
weather activities in a picturesque setting. The product will also feature
the Six-Week Challenge – another step in the journey towards better health
and fitness with new daily workouts that ramp up in intensity each week.
This personalized full body challenge will give users a new customizable
weekly schedule and a weekly check-in with the virtual trainer to track
calorie, weight and workout goals.

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