EA Ships NBA LIVE 2004



THE FREESTYLE REVOLUTION HITS STORES WITH EA’S NBA LIVE 2004



Top Selling Basketball Franchise Delivers the Definitive Hoops Experience


REDWOOD
CITY, Calif. – Tuesday, October 14, 2003 –
NBA LIVE 2004
, the authentic and
innovative hoops videogame from Electronic Arts (NASDAQ: ERTS), is available
in stores today under the EA SPORTS brand. Going into its tenth
season, NBA LIVE is the
best-selling basketball videogame franchise of all-time with more than 18
million units sold.



NBA LIVE 2004

features four-time NBA All-Star Vince Carter of the Toronto Raptors as its
cover athlete and delivers the Freestyle Revolution through expanded EA SPORTS
Freestyle Control, which allows for signature moves, mid-air passing, control
over players away from the ball, and much more. Whether running the point with
one-button Quick Plays, spinning free in the lane for a vicious dunk, or
locking down with stiff new defensive options,
NBA LIVE 2004
features realistic
gameplay, which is even further enhanced this year with 10-man motion capture,
a first for sports games.



NBA LIVE 2004

also features a dramatically enhanced Dynasty Mode, all-new
commentary from Marv Albert and Mike Fratello, and online play through EA
SPORTS™ Nation, the comprehensive new PlayStation®2 console gaming destination
for EA SPORTS titles which offers downloadable roster updates, rankings,
matchmaking between two or more players, tournaments, instant messaging, and
hands-free chat via USB headset (Internet and broadband connection required).


Developed
by Electronic Arts Canada, NBA LIVE 2004
is available on the PlayStation 2 computer entertainment system, Xbox™ video
game system, and Nintendo GameCube™. PC-CD will be available November 11th.
NBA LIVE 2004
is rated "E"
(Everyone) by the ESRB. The game’s official website is

www.nbalive2004.com
.


EA SPORTS
is the leading interactive sports software brand in the world. Its top-selling
titles and franchises include John Madden
Football
™, FIFA Soccer,
NHL® hockey,
NBA LIVE
basketball,
MVP Baseball
™,
NCAA
®
Football
, and
NASCAR Thunder
™.


ABOUT ELECTRONIC ARTS


Electronic Arts (EA),
headquartered in Redwood City, California, is the world’s leading interactive
entertainment software company. Founded in 1982, Electronic Arts posted
revenues of $2.5 billion for fiscal 2003. The company develops, publishes and
distributes interactive software worldwide for video game systems, personal
computers and the Internet. Electronic Arts markets its products under three
brand names: EA SPORTS, EA
GAMES, and EA SPORTS BIG™.
EA’s homepage and online game site is

www.ea.com
. More information about EA’s products and full text of press
releases can be found on the Internet at

http://info.ea.com
.


###


Electronic Arts, EA, EA
SPORTS, EA SPORTS BIG, EA GAMES, John Madden Football, and MVP Baseball are
trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or
other countries. The NBA and individual NBA member team identifications used
are trademarks, copyrighted designs, and other forms of intellectual
properties of NBA Properties, Inc. and the respective NBA member teams and may
not be used, in whole or in part, without the prior written consent of NBA
Properties, Inc. 2003 NBA Properties, Inc. All Rights Reserved. NFL, NASCAR,
NASCAR Thunder, NCAA, NHL, and FIFA are trademarks of their respective owners
and used with permission. PlayStation is a registered trademark of Sony
Computer Entertainment Inc. Nintendo GameCube is a trademark of Nintendo.
Microsoft and Xbox are either trademarks or registered trademarks of Microsoft
Corporation. All other trademarks are the property of their respective owners.