EA Shifts Gears With Need For Speed Prostreet

 May 31, 2007

EA SHIFTS GEARS WITH NEED FOR
SPEED PROSTREET

Compete in the ultimate street
racing showdown with EA’s blockbuster racing franchise

Electronic Arts Inc.  announced
today that the blockbuster Need for Speed™ franchise is introducing a new
version that drives the series in a new direction. Need for Speed™ ProStreet is
a ground-breaking Need for Speed experience where you’re thrust to compete head
to head against the best street racers in a multitude of racing showdowns. The
game is being deeloped by EA Black Box in Vancouver, B.C., and is slated to ship
this fall.

“Need for Speed ProStreet
accelerates street racing culture by providing the ultimate stage for the
pursuit of street racing supremacy,” said Executive Producer, Larry LaPierre.
“This is a game about building the ultimate performance-tuned battle machine,
taking it to multi-disciplinary showdowns all over the world and pitting your
skills and reputation against the very best street racers.”

Need for Speed ProStreet boasts
impeccable precision and impressively detailed photo-realistic graphics,
effectively transporting you to the center of the action. It pushes the
“Autosculpt™” technology to a new level, allowing you to directly impact your
car’s performance for the first time as well as personalize its appearance. Need
for Speed ProStreet is a true taste of raw adrenaline and racing with
consequences. Every dent, every scratch and every crumpled body panel is a
battle scar, proof of your commitment and competitive mettle. With an aggressive
and skilled AI system, you become immersed in an unmatched believable race
experience. Add in a revolutionary online mode that will redefine the meaning of
competitive social play, and Need for Speed ProStreet is the ultimate formula
for an emotionally charged street racing showdown.

Need for Speed ProStreet will be
available for Xbox 360™ video game and entertainment system, PLAYSTATION®3
computer entertainment system, and Wii™ as well as the PlayStation®2 computer
entertainment system, Nintendo DS™, PSP® (PlayStation® Portable) handheld
entertainment system, PC and mobile. More information can be found at
www.needforspeed.com.