EA’s NCAA Football 09 Hits Stores Today

July 15, 2008

EA’S NCAA FOOTBALL 09 HITS STORES
TODAY

Experience the Electricity of Big
Play Saturdays with the Break Away Engine

Electronic Arts Inc.,announced today
that NCAA® Football 09 is available in stores now. Feel the electricity of Big
Play Saturday with NCAA Football 09! Powered behind the Break Away Engine, which
provides all-new groundbreaking gameplay controls, NCAA Football 09 arrives on
campus with wide open, high octane gameplay and all the excitement and pageantry
of a storied college bowl game. Available for the Xbox 360 ™ video game and
entertainment system, PLAYSTATION®3 and PlayStation® 2 computer entertainment
systems and PSP® (PlayStation®Portable) system, NCAA Football 09 focuses on the
wide-open collegiate style gameplay and unique atmosphere that can only be found
during college football Saturdays. NCAA Football 09 All-Play, designed
specifically for the Wii™, hits stores with unique features such as
user-controlled touchdown celebrations, a mascot mode with 78 mascots, and a
unique, fan friendly control scheme that uses specific Wii remote motions to
snap and kick the ball, complete passes and avoid defenders.

Gamers will experience the
exhilaration of making big plays on the field with the ability to directly
control and influence the game through the Break Away Engine. The Break Away
Engine allows players to break in and out of moves, giving the user ultimate
control with instant responsiveness on the field. With huge cut-back lanes, new
tackling animations and wider blocking holes, NCAA Football 09 offers a host of
offensive opportunities.

NCAA Football 09 also brings the
atmosphere, pageantry and tradition of college football to life. From the
college stadiums to the dynamic sidelines filled with school colors,
cheerleaders and mascots, players are sure to feel the excitement of college
game day. This year, players can revel in their touchdowns by enjoying animated
celebrations with their mascot. All 120 Football Bowl Subdivision schools are
represented in the game and players can customize the in-game atmosphere with
their own personal music collection.

“NCAA Football 09 showcases
everything that makes college football exciting and unique,” said Executive
Producer Jeremy Strauser. “From enhanced gameplay and presentation, to our
online Dynasty Mode, this game truly reflects the electricity of big-time
college football at its best and captures the true emotion of football on
Saturdays.”

Off the field, NCAA Football 09
features its most robust Dynasty Mode™ yet, inviting fans to create and manage a
perennial powerhouse program from landing blue-chip recruits to winning
championships on the field. For the first time ever, Dynasty Mode goes online
with up to 12 competitors to recruit head-to-head, customize schedules and play
for up to 60 seasons.

This year, the packaging for each of
the NCAA Football 09 console platforms features an exclusive cover athlete. The
console specific pack fronts feature Darren McFadden on the Xbox 360, Matt Ryan
on the PLAYSTATION 3, DeSean Jackson on the PlayStation 2 and Owen Schmitt on
the PSP. To commemorate the franchise debut on the Wii, fans voted to determine
the college mascot that would grace the NCAA Football 09 All-Play cover, with
Michigan State’s Sparty the Spartan earning the spot.

NCAA Football 09 for the PLAYSTATION
2 and PLAYSTATION 3 systems and Xbox 360 are developed by EA Tiburon located in
Orlando, Florida. NCAA Football 09 All-Play and NCAA Football 09 for the PSP
system are developed at EA Canada in partnership with EA Tiburon. For more
information about NCAA Football 09 please visit
www.ncaafootball09.com

EA SPORTS™ is the leading
interactive sports software brand in the world, with top-selling titles and
franchises including Madden NFL football, FIFA Soccer, NHL®, NBA LIVE, NCAA®
Football, Tiger Woods PGA TOUR® and NASCAR® racing.