EA Reveals The Sims 3 Full Online Feature Set

April 30, 2009

EA REVEALS THE SIMS 3 FULL ONLINE
FEATURE SET

Second Town and Robust Online
Capabilities To Deliver Comprehensive Community Experience

Electronic Arts Inc. (NASDAQ: ERTS)
today announced the robust online and community offerings to The Sims™ 3 PC and
Mac game, the highly-anticipated flagship game from the best-selling PC
franchise The Sims. In addition to the town included in the game, a second town,
Riverview will be available for download from The Sims 3 product website at
launch. TheSims3.com also will allow players to create and share their own
movies, manage their online content and purchase additional in-game content. The
game is set to launch worldwide on the PC, Mac, iPhone™, iPod® touch and mobile
devices starting June 2, 2009.

“With such a vibrant and active
community as The Sims has, we wanted to build even further on the already
immense offline experience, by offering players additional functionality,
content and tools available online through the game,” said Ben Bell, Executive
Producer of The Sims 3. “One example of the many online tools we’ve added to the
game is the Create a Movie tool. Within the game, players can easily set up the
camera angle they want, capture in-game footage, play director and producer and
then post their movies online to show off to the world.”

Key Online Elements Include:

  • The Sims 3 Store: Included with
    purchase of the game is $10 worth of SimPoints, which players receive when
    they first register their game online at TheSims3.com. They can use their
    SimPoints towards downloading exclusive in-game items from The Sims 3 Store to
    customize their game. For additional items, players can purchase bundles of
    500, 1000 and 2000 SimPoints in $USD, EUR, GBP and other major international
    currencies using a variety of payment methods including international and
    national credit cards, PayPal, and EA cash cards (in North America only).
    Whether it’s the must-have new outfit or the latest style of plaid furniture,
    players have the opportunity to further customize and populate their Sims
    world with additional items.

  • Game Launcher: The Game Launcher
    is the key entry point for players into TheSims3.com community. This hub page
    connects players to both the Store and the Exchange, and provides them with
    news and information about game updates. Players can keep track of their
    downloads, uploads, installs, game updates and their media portfolio that
    includes the videos and photos they can capture while playing the game. The
    Game Launcher also alerts players to new content in the store, localized game
    and store promotions along with relevant updates to the Store and cool new
    content from the community.

  • TheSims3.com Site: With the launch
    of the game on June 2, the marketing website at TheSims3.com will be replaced
    with the full community and product site for the game. The site will not only
    connect players, encourage new ways to be creative in the game, and offer
    personally relevant information for each user, it also will serve as the hub
    site where players can share their content with other members, and embed them
    on social networking sites and blogs.

Key Site Features:

  • The Exchange: Building off of The
    Sims 2 Exchange’s success of more than 100M downloads, The Sims 3 Exchange
    highlights featured items, most popular downloads, powerful search and browse
    capabilities, along with giving players the ability to see what other players
    are recommending.

  • Create a Movie and Create a Story:
    New easily accessible tools inspire creativity and allow players to create
    movies and stories and then show them off or share them with friends. Players
    can show off their Movies with the Create a Movie Tool by embedding them on
    external sites or with an email link back to their Movie on TheSims3.com.

  • My Page and My Studio: The Sims 3
    product site will allow players to maintain their profile pages on their My
    Page section as well as offering them the new My Studio section to manage all
    their creations – Movies, Stories, Exchange objects. My Page is also a blog
    space where players can post news, customize it with a personal avatar, track
    favorites and more. Users can make friends with other The Sims 3 players and
    share their content across a number of social network sites.

For more information about The Sims
3, go to www.TheSims3.com. The Sims 3 was developed by The Sims Studio. To
download artwork, visit www.info.ea.com
The Sims 3 will be available for purchase at retail and online through digital
distribution starting June 2 at

http://eastore.ea.com/store/ea/ContentTheme/pbPage.the_sims3/ThemeID.718200

* INTERNET CONNECTION
required. See product pack or digital distribution rules for details.

About The Sims 3

Get inspired by the endless creative
possibilities and unexpected moments of surprise and mischief in The Sims 3!
Customize your Sims’ appearances and choose up to five traits to create
individual personalities. From the “romantic” trait or “kleptomaniac” trait to
“evil” trait, create millions of unique Sims from the vast amount of
personalities. New goal-oriented game play enables you to choose which short or
long-term objectives you want your Sims to pursue and even determine your Sims’
destinies in life. Create and edit your own movies by capturing your gameplay
moments or select from a library of clips. Then join The Sims 3 online community
where you can show off all of your creations, receive additional content, hear
the latest news, and more! Download exclusive content and hear the latest news
of The Sims 3 at www.TheSims3.com.