EA Reveal Contents and Pricing For The Beatles: Rock Band Limited Edition Premium Bundle

April 16, 2009

MTV GAMES, HARMONIX AND EA REVEAL
CONTENTS AND EUROPEAN PRICING FOR THE BEATLES: ROCK BAND LIMITED EDITION PREMIUM
BUNDLE

Reserve Your Copy and Become
Eligible to Join The Beatles: Rock Band Pre-Order Club to Receive Access to
Breaking News, Exclusive Game Elements Including Art and Behind-The-Scenes
Footage, and More Beginning in May

Harmonix, the leading developer of
music-based games, MTV Games, a part of Viacom’s MTV Networks (NYSE: VIA, VIA.B),
along with distribution partner Electronic Arts Inc. (NASDAQ: ERTS), today
revealed the first details surrounding The Beatles: Rock Band

http://www.thebeatlesrockband.com
  Limited Edition Premium Bundle which
will include:


  • The Beatles: Rock Band
     software
  • Höfner Bass controller:
    Large scale replica of the Bass famously used by Sir Paul McCartney

  • Beatles-inspired and
    Ludwig-branded Rock Band 2 drums
    with classic
    pearl finish and vintage replica Beatles kick drum head
  • Microphone
  • Microphone Stand
  • Additional special content

In addition to the previously
announced US MSRP of $249.99, The Beatles: Rock Band Limited
Edition Premium Bundle will retail in continental
Europe for MSRP ç199.00 and for MSRP 179.00 in the UK.

North American and European fans who
pre-order any version of the game will be eligible to join the The Beatles: Rock
Band Pre-Order Club and receive breaking news and access to exclusive game
elements including art and behind-the-scenes footage directly from MTV Games and
Harmonix. New material will be released regularly starting in May and leading up
to the game’s launch on 9/9/09.

As previously announced, The
Beatles: Rock Band will allow fans to pick up the guitar, bass, mic or drums and
experience The Beatles’ extraordinary catalogue of music through gameplay that
takes players on a journey through the legacy and evolution of the band’s
legendary career.

Available simultaneously worldwide
in North America, Europe, Australia, New Zealand and other territories for the
Xbox 360® video game and entertainment system from Microsoft, PLAYSTATION®3
computer entertainment system and Wii™ home videogame console from Nintendo on
09/09/2009, the game will be compatible with all Rock Band® instrument
controllers, as well as most Guitar Hero® and other third party music video game
peripherals and microphones.

To learn more about pre-ordering The
Beatles: Rock Band, please visit
www.thebeatlesrockband.com