EA Releases Trivial Pursuit On All Major Gaming Consoles

March 10, 2009

EA RELEASES TRIVIAL PURSUIT ON
ALL MAJOR GAMING CONSOLES

Game Brings Families and Friends
Together for Laughs and Surprise Answers

The EA Play Label of Electronic
Arts, Inc. today announced the release of a digital version of one of America’s
favorite board games, TRIVIAL PURSUIT, available on multiple digital platforms
including the Xbox 360™, PlayStation®2, PLAYSTATION®3, and the Nintendo Wii™.
The TRIVIAL PURSUIT video game builds on the original gameplay that has been so
popular over the past 25 years by adding new categories, questions and modes of
play with dynamic visuals and social interactivity.

“TRIVIAL PURSUIT brings Hasbro’s
classic trivia board game to life with a fresh, innovative style coupled with a
diverse assortment of classic categories and new questions that will appeal to
every kind of trivia buff in the family,” said Chip Lange, General Manager of
EA’s Hasbro Division. “We’re also introducing new ways to play that will keep
everyone engaged, competitive and on the edge of their seat. Players will need
to bring their wealth of knowledge to the game, as well as a detailed
understanding of what their opponents may or may not know in order to run the
board to victory.”

The TRIVIAL PURSUIT video game
features three ways to play: Classic, which mimics traditional board game play;
Clear the Board, a single-player experience that challenges players to race
against the clock to earn multipliers for the highest possible score; and Facts
& Friends, a highly social multiplayer mode of play where scoring is based on
team responses and guessing the opposing team’s ability to answer their trivia
question correctly.

“The TRIVIAL PURSUIT brand is
celebrating 25 years of testing the knowledge of multiple generations based on
the millions of families who have played the game over the years,” said Mark
Blecher, General Manager of Digital Media and Gaming at Hasbro. “EA’s
re-imagination of the time-honored classic for the digital consumer is nothing
less than over-the-top fun that’s expected to be a big hit with scores of
long-time as well as new TRIVIAL PURSUIT fans.”

The game’s profile feature allows an
ultra-competitive player to track and analyze performance statistics, such as
the number of games won, a player’s best category, and the percentage of
questions answered correctly in each category. This feature also compares a
player’s strengths and weaknesses versus those of the opponents. Additionally, a
ticker rolls at the bottom of the screen throughout game-play, keeping players
informed about how they stack up against the competition.

TRIVIAL PURSUIT carries a MSRP of
$39.99 for the Xbox 360, PLAYSTATION 3 and Wii. The PlayStation 2 version is
available for $29.99. The game is rated “E” for Everyone and is currently
available at major retailers. For more information visit

www.trivialpursuit.ea.com
 

In addition to the console versions
of TRIVIAL PURSUIT, fans can also enjoy a quick daily dose of trivia by playing
TRIVIAL PURSUIT Daily 20 for free on Pogo.com, EA’s popular online game
destination. A mobile version of TRIVIAL PURSUIT will also launch on the iPhone
later this month.