EA Primps for Party Time with Developer of Littlest Pet Shop Friends

May 13, 2009

EA Primps for Party Time with
Developer of Littlest Pet Shop Friends

Latest LITTLEST PET SHOP Game for
the Wii and Nintendo DS Offers Girls New Pets, New Adventures and New Stylized
Graphics in a Fun Party Atmosphere

Electronic Arts Inc. today announced
that a big LITTLEST PET SHOP-style party is in-the-works for fall 2009 with the
release of LITTLEST PET SHOP FRIENDS on the Wii and Nintendo DS. The new game
will center on party preparations as girls and their favorite pets get ready to
celebrate. LITTLEST PET SHOP FRIENDS will be brimming with new elements that
girls love, from an all-new, adorable collection of pets and their pet
best-friends, to a large array of customizable accessories, fun mini-games, and
a deep story with all new adventures set in a vibrant world that features
delightful new graphics. Hot on the heels of EA’s successful LITTLEST PET SHOP
releases in 2008, this latest game will also offer cooperative play as girls
play together side-by-side.

“Girls are going to have a blast
playing LITTLEST PET SHOP FRIENDS because it is all about hanging out with their
best friends as they share pet collections, discover new towns, and play
mini-games together,” said Chip Lange, General Manager of EA’s Hasbro Division.
“Our first wave of LITTLEST PET SHOP games performed exceptionally well and we
have every confidence that LITTLEST PET SHOP FRIENDS will take the franchise to
the next level with regard to exciting new exploration, game play and ways to
socially connect with friends.”

“EA continues to create new and
innovative ways for girls to engage with LITTLEST PET SHOP, the #1 mini doll
brand,” said Mark Blecher, Senior Vice President and General Manager of Digital
Media and Gaming at Hasbro, Inc. “LITTLEST PET SHOP FRIENDS blends the brand’s
appeal of collecting new pets with unique digital play and age-appropriate
social interaction, setting up the ultimate party environment for LITTLEST PET
SHOP fans.”

Both platforms of LITTLEST PET SHOP
FRIENDS will feature 16 new cute pets such as a peacock, Great Dane and lady
bug. The Nintendo DS versions will also offer exclusive pets in each of the
three games: LITTLEST PET SHOP CITY FRIENDS, LITTLEST PET SHOP COUNTRY FRIENDS
and LITTLEST PET SHOP BEACH FRIENDS. Every pet has a bigger personality and
special traits that help players navigate through the game and each pet has a
best-friend who supplies the additional skills necessary to accomplish fun tasks
or adventures. These engaging game elements help players to advance through the
story and get a paw step closer to the big celebration.

Inspired by its tremendously popular
toy brand counterpart, LITTLEST PET SHOP FRIENDS allows girls to take their
favorite pets on quirky, fun quests such as delivering party invitations,
serving up cake and ice cream and gathering party decorations, all in
preparation for the biggest LITTLEST PET SHOP party ever. LITTLEST PET SHOP
FRIENDS offers a few surprises such as an exciting mystery guest who flutters
about, ready to make an appearance at the party, plus new unique gifts players
can give to their pets.

In development at the EA Salt Lake
Studio, the LITTLEST PET SHOP FRIENDS games will launch in fall 2009 and are
expected to be rated “E” for Everyone by the ESRB.