EA Launches Scrabble On Handheld Video Game Platforms

March 19, 2009

EA LAUNCHES SCRABBLE ON HANDHELD
VIDEO GAME PLATFORMS

Nintendo DS and Sony PSP Versions
Designed to Serve as SCRABBLE Trainer

The EA Play Label of Electronic Arts
Inc. today announced the release of SCRABBLE for the Nintendo DS™ and Sony
PlayStation® Portable System (PSP®) in the U.S. and Canada. The game is designed
to be the secret training weapon for both accomplished and novice SCRABBLE
players. The handheld versions offer classic and new ways to play the
time-tested crossword game, as well as drills and exercises to improve strategy
and performance.

“We are very excited to bring
SCRABBLE to Nintendo DS and PSP for on-the-go play,” said Chip Lange, General
Manager of EA’s Hasbro Division. “We’ve taken one of the most popular games and
put it at the fingertips of millions of fans to play in both traditional and
fresh, innovative ways. The challenging new training modes we’ve added will give
players the chance to hone their SCRABBLE skills and become better, more
strategic players anywhere, anytime.”

SCRABBLE for the Nintendo DS and PSP
offers players three modes of play. Classic mode features traditional SCRABBLE
game play while Speed mode pits players in a head-to-head race against the clock
competing with friends or the device AI. The third mode, called SCRABBLE SLAM,
is based on Hasbro’s new card game and challenges players to discard their
virtual SLAM cards by making as many four letter words as possible within a
two-minute time period.

The SCRABBLE handheld versions are
loaded with additional features to heighten the interactive SCRABBLE play
experience and transform the average player into a superior “wordie.” SCRABBLE
Trainer allows players to strengthen their vocabulary and playing skills with
six exercises at various difficulty levels designed to help improve strategy and
performance. Word lovers will also appreciate the official SCRABBLE Players
Dictionary and SCRABBLE Word Finder. For the more competitive player, the
Nintendo DS offers Wi-Fi multiplayer capability for both single and multi-cart
play, allowing up to four players to engage in a linguistic showdown.

”EA has done an outstanding job of
extending the 60-year powerhouse SCRABBLE brand by honoring the heritage of how
the game has been played by millions of fans over many generations while also
injecting new, creative and challenging modes of play,” said Mark Blecher,
Senior Vice President and General Manager of Digital Media and Gaming at Hasbro.
“Wherever consumers decide to play on their digital playground, SCRABBLE will be
there to entertain word fans.”

In addition to the SCRABBLE Nintendo
DS and PSP versions, EA has previously launched SCRABBLE on a variety of other
platforms in the U.S. and Canada including: Xbox LIVE® Arcade (as part of HASBRO
FAMILY GAME NIGHT); Pogo.com™, mobile devices including the iPod®, iPhone™; and
Facebook.

PRICING, RATING & AVAILABILITY

SCRABBLE carries a suggested retail
price of $29.99 for the Nintendo DS and PSP and is rated “E” for Everyone. For
more information, go to
http://scrabble.ea.com