EA Launches NDS Games Based On America’s #1 Educational Bestseller, Brain Quest

September 23, 2008


Will Have Fun and Learn On The Go!

The Casual Entertainment Label of
Electronic Arts Inc. (NASDAQ: ERTS) today announced that Brain Quest® for the
Nintendo DS™ handheld system, based on America’s #1 educational bestseller*, has
shipped to retailers nationwide. In partnership with the New York based Workman
Publishing Company, Inc., EA has released two Brain Quest DS games based on the
fast-paced, educational quiz cards that have sold more than 30 million copies.
**: one available for third and fourth graders and another for fifth and sixth

“We’re excited to have the Brain
Quest Nintendo DS games as EA Casual Entertainment’s first foray into
educational gaming space,” said Russell Arons, VP of Marketing, EA Casual
Entertainment. “The series is such a natural fit for videogames and by further
adapting it to the Nintendo DS, today’s tech savvy kids have an opportunity to
be educated in an engaging and fun way.”

“We are very pleased that Brain
Quest will now be able to educate and entertain children through the video game
medium” said Janet Harris, Brain Quest Publisher, Workman Publishing Company,
Inc. “The Brain Quest video games are a great extension of the popular brand
which is recognized by teachers, trusted by parents, and adored by kids.”

he Brain Quest video games are each
packed with 6,000 curriculum-based questions developed specifically for the
third/fourth and fifth/sixth grade levels. Kids will be entertained anywhere –
whether on the way to soccer practice, at home, or while waiting for the school
bus. The game’s Brain Mode allows kids to choose from an assortment of subjects,
such as English, math, history, science and geography, and will engage them with
a quick-to-the-fun, fast-paced question- and- answer format. A Quest Mode
feature challenges players to help various characters by correctly answering
questions in each subject. The game’s Multiplayer Mode allows children of all
ages to play cooperatively, so everyone can get in on the action and enjoy the
brain-challenging fun!

Throughout the game, players earn
points by answering questions correctly, and use their points and cumulative
achievements to unlock and redeem collectibles. These collectibles can then be
used to customize up to six scenes in the game.

Both Brain Quest games have a U.S.
MSRP of $29.99 and are rated E for Everyone by the ESRB.