EA Blasts Onto Wii With Nerf "N-Strike" Unleashing Over-The-Top Action On The Digital Playground

October 30, 2008


NERF “N-Strike” Marks First
2-in-1 Video Game and Toy Bundle to Hit Retail

The Casual Entertainment Label of
Electronic Arts, Inc.  today announced the release of NERF “N-Strike”™ for
the Wii™. The game, inspired by the globally popular franchise from Hasbro, Inc.
(NYSE: HAS), features non-stop NERF-style pandemonium where players are faced
with a series of challenging missions that put blasting strategies and skills to
the ultimate test. NERF “N-Strike” also ships with a custom NERF SWITCH SHOT
EX-3 blaster, the first ever 2-in-1 video game and toy peripheral bundle to hit
the market.

“EA and Hasbro are breaking new
ground in the consumer space with the launch of NERF ‘N-Strike’,” said Chip
Lange, General Manager and Vice President of EA Casual Entertainment. “NERF
‘N-Strike’ is the ultimate blend of each company’s leadership and expertise in
their respective industries – video games and toys – and has allowed us to
deliver the first ‘mom approved’ kid-friendly blaster game for the Wii bundled
with an official NERF blaster ratcheting up the mayhem on both the digital and
asphalt playground.”

blaster, which offers two ways to play, can be used in-game by snapping the Wii
remote into the chamber or swapping in the dart cartridge to transform the
blaster for classic NERF indoor and outdoor play.

“NERF ‘N-Strike’ truly showcases the
power of the Hasbro-EA relationship in terms of innovation and integration,”
said Mark Blecher, General Manager of Digital Media and Gaming at Hasbro. “We’re
delivering a toy and video game industry first by bundling NERF ‘N-Strike’ with
a custom NERF blaster that can be used for both traditional and digital play – a
big win for consumers in terms of fun and value. EA has done a tremendous job of
re-imagining the ultimate NERF battleground on the Wii platform delivering
over-the-top action heightened by the in-game use of the NERF blaster.”

NERF “N-Strike”, which targets boys
10 and older, features more than 25 unlockable in-game blasters including
digital replicas of popular real world NERF toy line blasters such as the
Longshot CS-6 and Vulcan EBF-25 as well as never-before-seen fantasy blasters
like the Crusher and Semper Fire created exclusively for the video game. As
players enter the top-secret NERF training facility and begin to engage in the
high-octane action, they quickly discover the importance of choosing the best
blaster for the job as they pull down big victories or fall short and get
taunted by in-game characters who have already achieved top blaster status.

NERF “N-Strike” gameplay progresses
through various chambers, each featuring a series of missions and characters
that must be overcome before moving to the next level. Example missions include
“Dawn of Machines” which puts players behind the NERF blaster long-range scope
and “Onslaught” which overloads the screen with moving targets that must be
cleared as quickly as possible. NERF “N-Strike” offers multiplayer capabilities
for up to four players to battle and determine who has what it takes to become
the top Elite Striker.

NERF “N-Strike” for the Wii comes
bundled with the NERF SWITCH SHOT EX-3 blaster and has a MSRP of $59.99. For
expanded multiplayer fun, additional SWITCH SHOT EX-3 blasters are available in
retail toy aisles and can be purchased separately for $14.99. Both the video
game and blaster are available now at stores nationwide and will ship
internationally in 2009. NERF “N-Strike” is rated “Everyone 10+” by the ESRB.
For more information, visit http://nerf.ea.com