EA Blasts Onto Wii With Nerf "N-Strike" Unleashing Over-The-Top Action On The Digital Playground

October 30, 2008

EA BLASTS ONTO Wii WITH NERF
“N-STRIKE” UNLEASHING OVER-THE-TOP ACTION ON THE DIGITAL PLAYGROUND

NERF “N-Strike” Marks First
2-in-1 Video Game and Toy Bundle to Hit Retail

The Casual Entertainment Label of
Electronic Arts, Inc.  today announced the release of NERF “N-Strike”™ for
the Wii™. The game, inspired by the globally popular franchise from Hasbro, Inc.
(NYSE: HAS), features non-stop NERF-style pandemonium where players are faced
with a series of challenging missions that put blasting strategies and skills to
the ultimate test. NERF “N-Strike” also ships with a custom NERF SWITCH SHOT
EX-3 blaster, the first ever 2-in-1 video game and toy peripheral bundle to hit
the market.

“EA and Hasbro are breaking new
ground in the consumer space with the launch of NERF ‘N-Strike’,” said Chip
Lange, General Manager and Vice President of EA Casual Entertainment. “NERF
‘N-Strike’ is the ultimate blend of each company’s leadership and expertise in
their respective industries – video games and toys – and has allowed us to
deliver the first ‘mom approved’ kid-friendly blaster game for the Wii bundled
with an official NERF blaster ratcheting up the mayhem on both the digital and
asphalt playground.”

The bundled NERF SWITCH SHOT EX-3
blaster, which offers two ways to play, can be used in-game by snapping the Wii
remote into the chamber or swapping in the dart cartridge to transform the
blaster for classic NERF indoor and outdoor play.

“NERF ‘N-Strike’ truly showcases the
power of the Hasbro-EA relationship in terms of innovation and integration,”
said Mark Blecher, General Manager of Digital Media and Gaming at Hasbro. “We’re
delivering a toy and video game industry first by bundling NERF ‘N-Strike’ with
a custom NERF blaster that can be used for both traditional and digital play – a
big win for consumers in terms of fun and value. EA has done a tremendous job of
re-imagining the ultimate NERF battleground on the Wii platform delivering
over-the-top action heightened by the in-game use of the NERF blaster.”

NERF “N-Strike”, which targets boys
10 and older, features more than 25 unlockable in-game blasters including
digital replicas of popular real world NERF toy line blasters such as the
Longshot CS-6 and Vulcan EBF-25 as well as never-before-seen fantasy blasters
like the Crusher and Semper Fire created exclusively for the video game. As
players enter the top-secret NERF training facility and begin to engage in the
high-octane action, they quickly discover the importance of choosing the best
blaster for the job as they pull down big victories or fall short and get
taunted by in-game characters who have already achieved top blaster status.

NERF “N-Strike” gameplay progresses
through various chambers, each featuring a series of missions and characters
that must be overcome before moving to the next level. Example missions include
“Dawn of Machines” which puts players behind the NERF blaster long-range scope
and “Onslaught” which overloads the screen with moving targets that must be
cleared as quickly as possible. NERF “N-Strike” offers multiplayer capabilities
for up to four players to battle and determine who has what it takes to become
the top Elite Striker.

NERF “N-Strike” for the Wii comes
bundled with the NERF SWITCH SHOT EX-3 blaster and has a MSRP of $59.99. For
expanded multiplayer fun, additional SWITCH SHOT EX-3 blasters are available in
retail toy aisles and can be purchased separately for $14.99. Both the video
game and blaster are available now at stores nationwide and will ship
internationally in 2009. NERF “N-Strike” is rated “Everyone 10+” by the ESRB.
For more information, visit http://nerf.ea.com