EA Announces Zubo – A New Childrens Video Game Exclusive to Nintendo DS

March 28, 2008

EA Announces Zubo – A New Children’s Video
Game Exclusive to Nintendo DS

Original Nintendo DS Game Features Collectable
Characters in a Music-based Rhythm-action Adventure

The EA Casual Entertainment Label today announced
the development of a new wholly-owned, original intellectual property, created
for 7-11 year old boys and girls. Zubo is a music-based rhythm-action game
featuring a unique set of characters that is scheduled to ship worldwide later
this year, exclusively on the Nintendo DS.

“Zubo represents the culmination of a dedicated
incubation project, which specifically sought to develop a new videogame
property for boys and girls under 12,” said Harvey Elliott, Head of the EA
Bright Light studio in Guildford, UK. “The team here has designed a rich,
immersive and, above all, enjoyable experience – one that will live in the
schoolyard, at home or on the move.”

Players enter the world of Zubalon to help the
colorful and zany inhabitants, the Zubos, defeat an evil force which is bent on
world domination. Players can befriend the Zubos they meet along the way, feed
and nurture them, help them gain skills and strength, and assist them in their
battles with the enemy, the dastardly Zombos.

A key element to Zubo is music, which is
intrinsic to Zubalon from its tuneful plant life through to its currency of
musical notes. The player will use the music to drive the battles forward,
synchronizing their stylus action and tapping in time with the musical beats to

With 55 Zubos available to find and recruit to a
player’s squad, plus a wealth of interactions and mini-games, and the world of
Zubalon to explore, Zubo offers a deeply rewarding Nintendo DS experience.

Zubo is developed by EA Bright Light studio in
Guildford, UK and it will be available on the Nintendo DS this autumn.