EA Announces Tiger Woods PGA TOUR 10 Viral Challenge

May 7, 2009

Tiger Woods PGA TOUR 10

Have a great idea for a viral video? Want to become an instant
hit on the Internet? Enter the Tiger Woods PGA TOUR 10 Viral Challenge and you
could win a cash prize of $50,000. The Tiger Woods PGA TOUR 10 team is in search
of a viral video that can one-up the now famous “Walk on Water” video from last
year. Additional information, entry guidelines and assets can be found at

An asset kit, including Tiger Woods PGA TOUR 10 game footage
from Wii, Xbox 360 and PLAYSTATION 3, will be made available starting today to
participants along with a creative brief. The top five videos will be posted and
the public will determine the winner through a vote on www.tigerwoods10.com. Key
dates for the promotion are as follows:

May 7 – July 1 Asset kit available and submission window

July 2 – July 15 EA SPORTS panel judging

July 16 – July 30 Top 5 videos are published and public
voting window opens

August 16 Viral Challenge winner is announced

Developed in Orlando, Fla., by EA Tiburon, Tiger Woods PGA
TOUR 10 will be in stores on June 16 and available on the Xbox 360, PlayStation
2, PLAYSTATION 3, PSP and Wii.