EA Announces New Game Franchise Charm Girls Club


June 1, 2009


New Wii and Nintendo DS Games
Will Have Girls Giggling, Playing and Collecting Virtual Charms Everywhere from
Pajama Parties to the Prom

It’s all about fun, friendship, and
charms, as the Play Label of Electronic Arts Inc. today announced its new,
original video game franchise for girls: CHARM GIRLS CLUB. Girls will be
immersed in the fabulous Charm Girls’ world where they collect sparkly, virtual
charms as they complete challenges that are sassy, fun, and relevant to their
world. EA will release four CHARM GIRLS CLUB titles this fall including CHARM
GIRLS CLUB Pajama Party for the Wii™, and three titles for the Nintendo DS™:
GIRLS CLUB My Fashion Show.

“CHARM GIRLS CLUB celebrates
everything that’s fun about being a girl,” said Sarah Handley, Senior Director
of Marketing, EA Play Label. “Girls are gamers too and EA wants to provide them
with games that are fun, fabulous and appeal to their interests.”

In the CHARM GIRLS CLUB games, girls
are introduced to their new BFFs, the Charm Girls. The Charm Girls guide players
through the games, give them a helping hand, and get their back when the evil
Queen B’s try to intervene. Girls begin by customizing their own Charm Girl
character that represents their unique style. Girls can choose from thousands of
trendy and stylish combinations, customizing their entire look from head to toe,
including their facial features, hair, make-up, wardrobe, shoes and even their

Collecting virtual charms is key in
CHARM GIRLS CLUB. Challenges that a girl completes can earn her a shiny new
virtual charm that she will add to her virtual charm jewelry box. Special
multiplayer charms can also be earned when playing with friends. Girls can show
off their new charms to one another and see who collects them all.

Each CHARM GIRLS CLUB game presents
its own unique scenario that will have girls grinning from ear to ear. In CHARM
GIRLS CLUB Pajama Party for Wii, girls can play with the Charm Girls, or with as
many as seven friends, for the ultimate interactive slumber party experience.
Girls will have an all night gigglefest playing more than 30 hilarious games
like Bed Bounce, Pillow Fight, Speed Hair Teasing, and many more. Using the Wii
Remote’s motion-sensing technology, CHARM GIRLS CLUB Pajama Party takes classic
pajama party games and activities to a whole new level.

And there’s even more fun to be had
for girls on the go with three CHARM GIRLS CLUB titles for the handheld Nintendo
DS system. In CHARM GIRLS CLUB My Perfect Prom, girls choose the perfect dress,
the perfect date and play through dozens of zany activities before attending the
big night! In CHARM GIRLS CLUB My Fashion Show, girls select their models and
the most awesome outfits in a series of wild challenges to see who rules the
virtual runway. In CHARM GIRLS CLUB My Fashion Mall, girls manage the mall and
tackle wacky mall mishaps everywhere from the food court to the accessories
boutique to the nail salon.

providing girls with quality games that emphasize cool characters, fun
challenges, customization and lots of collectible charm rewards that can be
shared across products,” said Dyan Williams, Senior Producer, EA Play Label.
"Girls are really excited about a new line of games made just for them.”

Developed by the EA Casual Studios,
the CHARM GIRLS CLUB games are scheduled to be available Fall 2009. These games
have not yet been rated by the ESRB and PEGI. For more information, visit



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