EA Announces Littlest Pet Shop Property

February 12, 2009

Electronic Arts And Hasbro Announce Online Destination For Girls In Development
Based On Popular Littlest Pet Shop Property

Electronic Arts Inc. and Hasbro
today announced that the two companies will launch an online entertainment and
community destination for girls based on the globally popular LITTLEST PET SHOP
brand in fall 2009. The Web-based LITTLEST PET SHOP ONLINE experience will allow
girls to play and customize their favorite pets, connect with lots of friends,
and participate in online games, activities and events.

“The creation of a LITTLEST PET SHOP
virtual world marks the first major online collaboration designed for girls
between EA and Hasbro that masterfully blends the leadership in imagination and
innovation that each company brings from their respective industry,” said Chip
Lange, General Manager and Vice President of EA Hasbro. “Pre-teen girls spend an
enormous amount of time online and are actively seeking something that they can
connect and have fun with in a meaningful way. LITTLEST PET SHOP ONLINE will
become the safe destination where girls go to explore and interact with their
virtual LITTLEST PET SHOP collections and friends.”

EA released five LITTLEST PET SHOP
video games in 2008 on the Wii™, PC and Nintendo DS™ platforms and sold 2.8
million copies worldwide. In the holiday quarter, LITTLEST PET SHOP was a
top-five title on the Nintendo DS in Europe and North America, based on NPD
data. A sixth game, LITTLEST PET SHOP Spring for the Nintendo DS, is due to hit
retail shelves in March 2009.

“LITTLEST PET SHOP is the ‘must
have’ property among tween girls worldwide,” said Mark Blecher, General Manager
of Digital Gaming and Media at Hasbro. “Building on its success of creating
LITTLEST PET SHOP digital experiences that were embraced by legions of fans, EA
is once again set to re-invent the LITTLEST PET SHOP play experience, but on a
much larger scale – the Internet. Millions of girls globally will now have a
place where they can come together to connect, collect and share in LITTLEST PET
SHOP fun.”

Please visit
www.lpso.com  for more details and to
sign up for the LITTLEST PET SHOP ONLINE newsletter.