EA Announces Game Lineup for Launch of App Store

July 10, 2008

EA Announces Game Lineup for
Launch of App Store

First Native EA Games for the
iPhone and iPod touch: SCRABBLE, Sudoku and Tetris Offering New Playability

EA Mobile today announced its lineup
of launch titles for the Apple App Store. Players will now be able to enjoy
three popular EA games, SCRABBLE (US and Canada only), EA Sudoku and Tetris, on
their iPhone and iPod touch. As previously announced, a native version of Spore
will be available to iPhone users in September when the game launches across all
platforms.

The unique capabilities of the
iPhone and iPod touch offer a new mobile gaming experience through the use of
their touch screens, multiple sensors, and high definition graphics. For the
first time, the device itself actually becomes an essential part of the game,
enhancing game playability like never before.

“EA Mobile is thrilled to be
developing games for mobile products as truly revolutionary as the iPhone and
iPod touch,” said Travis Boatman, Vice President of Worldwide Studios, EA
Mobile. “The innovative capabilities of these devices create a unique gaming
experience that is very exciting and different from other platforms.”

All EA Mobile games for the iPhone
and iPod touch will be available from Apple’s App Store on iPhone and iPod touch
or at www.itunes.com/appstore/ on
July 11.

SCRABBLE
SCRABBLE spells major F-U-N on your iPhone! SCRABBLE turns the touch screen into
a game controller with simple intuitive controls that simulate real-life game
pieces. Players can zoom in and out, drag, and drop tiles, even give their
iPhone a shake to shuffle tiles. With a realistic look and feel that evokes the
original board game, this exciting update includes a built-in word list, a “Best
Word” Help feature to find the optimal word from the player’s tiles, score and
stat tracking, as well as dynamic animations. Players can customize their game
play with multiple difficulty levels, flexible game rules, and the option to
play alone, challenge the computer player, or enjoy pass ‘n play for two to four
players.

Sudoku
The iPhone and iPod touch become part of the game as players tap and shake their
way through 10,000 Sudoku grids with five difficulty levels. Players use the
easy, straightforward touch controls to tap Regular Grid mode, or enter their
favorite magazine or Internet puzzle in Newspaper mode. Tap Pen or Pencil to
access the annotated keyboard and enter their selection or record options. Take
advantage of helpful features including Error Checking, Hint and Candidate
Numbers Auto-Fill. An in-game timer keeps the pressure on, while Stats Tracking
records the number of grids solved and total time played. The high resolution,
smooth animation of the iPhone delivers spectacular Japanese-themed animations.
With Sudoku on the iPhone and iPod touch, the solution is at players’
fingertips.

Tetris
Tetris on the iPhone and iPod touch brings a new player experience to the
ever-popular puzzle game. The touch screen allows players to pinch, drag, tap,
and shake to clear rows and rack up points in a whole new way. With 15 different
levels, this version of Tetris challenges every level of player – from the most
novice to the experienced pro. High end music and sound effects combine with
cool design and custom animated backgrounds to further heighten game play.
Tetris for the iPhone and iPod touch features two different play modes –
Marathon Mode and the all new Magic Mode, a unique touch screen implementation
designed for Tetris on the iPhone.