EA Announces EA Sports Fight Night Round 4

May 7, 2008

EA ANNOUNCES EA SPORTS FIGHT
NIGHT ROUND 4

Mike Tyson Featured in First
Boxing Videogame in Nearly a Decade

Electronic Arts Inc. announced today
that EA SPORTS™Fight Night Round 4 is in development at EA Canada in Vancouver
under the EA SPORTS brand. EA SPORTS Fight Night is back with the most realistic
“in the ring” experience to date, featuring some of the greatest boxers in
history fighting in their prime.

“The EA SPORTS Fight Night franchise
has always been synonymous with quality and innovation that raised the bar for
the sports videogame genre”, said Kevin Wilkinson, Executive Producer, EA
SPORTS. “EA SPORTS Fight Night Round 3 was a platform defining game as the
industry transitioned to next generation consoles. EA SPORTS Fight Night Round 4
will change how boxing games are played and measured in the future.”

Featuring a re-written gameplay
engine, EA SPORTS Fight Night Round 4 will add a variety of fighting styles and
boxer differentiation to authentically emulate the greatest fighters of all
time. Pressure your opponent with the brawling inside style of young Mike Tyson,
bobbing and weaving to set up powerful hooks and uppercuts. Capitalize on
Muhammad Ali’s reach, hand speed and fleetness of foot to bewilder your opponent
with lightning fast jabs and straights from the outside. For the first time in
history, EA SPORTS Fight Night Round 4 gives you the opportunity to pit these
legendary heavyweights against one another and name a true champ.

No fight will be the same with an
all-new physics-based animation system that recreates the full spectrum of
true-to-life punch impacts, giving boxers a devastating arsenal of punches,
blocks and ring movement. The new physics system allows for missed punches,
glancing punches, knockout blows and for the first time ever, rough and tumble
inside fighting. Fatigue, adrenaline, footwork and timing all come into play as
you hammer away at your opponents.

EA SPORTS Fight Night Round 4 will
be available for the Xbox 360™ system and the PlayStation®3 computer
entertainment system and ships to retailers in 2009. The game has not yet been
rated by the ESRB or PEGI.