EA Announce Harry Potter And The Half-Blood Prince Flies Onto Store Shelves This Week!

June 30, 2009

EA AND WARNER BROS. INTERACTIVE
ENTERTAINMENT ANNOUNCE HARRY POTTER AND THE HALF-BLOOD PRINCE VIDEOGAME FLIES
ONTO STORE SHELVES THIS WEEK!

The Harry Potter and the
Half-Blood Prince Videogame is THE Place for Fans to Live the Thrills, Action
and Excitement of Harry Potter This Summer

The EA Play Label of Electronic Arts
Inc. and Warner Bros. Interactive Entertainment today announced that the Harry
Potter and the Half-Blood Prince™ videogame will be available in stores across
the globe this week. Available on multiple platforms, the Harry Potter and the
Half-Blood Prince videogame allows players to experience all the magic,
adventure and fun of the Warner Bros. Pictures’ film based on J.K. Rowling’s
sixth book in the Harry Potter™ series.

In the game of Harry Potter and the
Half-Blood Prince, players return to Hogwarts™ – reproduced from movie
blueprints in exacting detail – to help Harry survive a fraught sixth year.
Players will be able to master gesture-based spell-casting as they explore the
Hogwarts school grounds, from the heights of the Astronomy Tower to Professor
Slughorn’s Potions classroom in the depths of the dungeons and iconic locations
in between such as the Gryffindor™ common room and the Great Hall.

For the first time players can move
and cast spells simultaneously, creating intense and fast-paced wizard duels as
the champions from each house line up to challenge the Boy Who Lived. Players
can also chase down the Golden Snitch™ as they take to the air as the Seeker on
the Gryffindor Quidditch™ team. In addition to spell-casting and flying, players
can put their potion-mixing skills to the test when they learn how to mix and
brew magical ingredients in Potions class. Players may even get sidetracked by
Ron’s romantic entanglements as they journey towards the dramatic climax and
discover the identity of the Half-Blood Prince.

“We are very excited by the fact
that fans will be able to use Nintendo’s Wii Remote controller as their wands,”
said Harvey Elliott, VP and GM Casual Studios, EA Play Label. “Casting charms
and jinxes – Stupefy, Wingardium Leviosa, Accio and Petrificus Totalis among
others – has never been easier or more realistic. This is definitely the most
authentic translation from the movies and fiction that we have ever produced;
the fans are going to love it!”

Developed by EA Bright Light, the
team behind the worldwide success of the Harry Potter library of videogames,
Harry Potter and the Half-Blood Prince videogame shipped to retailers nationwide
today for the Wii™, PLAYSTATION®3 computer entertainment system, Xbox 360® video
game and entertainment system, PlayStation®2 computer entertainment system, PSP®
(PlayStation®Portable) system, Nintendo DS™, Windows PC, Mac, and mobile
devices. The Wii, PLAYSTATION 3 system, Xbox 360, PlayStation 2, PC, and Mac
versions are rated ‘E10+’ and the handheld versions are rated ‘E’ for Everyone
by the ESRB.

More information about the Harry
Potter and the Half-Blood Prince videogame is available at
www.harrypotter.ea.com